The WE Pivot Podcast
The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!
Episodes
26 episodes
Mastering Print-on-Demand with Shimmy Morris: Tips for E-Commerce Success
What happens when a former high school biology teacher-turned-digital marketing strategist sits down with a print-on-demand expert to uncover the secrets to e-commerce success? In this episode of The WE Pivot Podcast, I chat with Shimm...
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Season 3
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Episode 9
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46:30
Print on Demand: Lessons, Wins, and Game-Changing Tips
Ever wondered how to navigate the complex world of print-on-demand for your creative business? In this episode, I’ll take you through my 11-year journey, highlighting lessons learned, from the importance of choosing reliable partners to the rea...
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Season 3
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Episode 8
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14:31
Elevate Your Brand: Shaunda Head's Expert Strategies for Women Entrepreneurs
Elevate Your Brand: Shaunda Head's Expert Strategies for Women EntrepreneursUnlock the power of strategic branding with Shaunda Head, founder of SHH Creative LLC. In this eye-opening episode of We Pivot Podcast, discover expert st...
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Season 3
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Episode 7
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49:24
The Power of Consistency: How Regular Engagement Keeps Your Brand Top of Mind and Trusted
Have you ever wondered why some brands seem to always stay top of mind while others fade into the background? This week on the WePivot podcast, we uncover the magic ingredient: consistency. Join Tona as she shares personal anecdotes and real-wo...
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Season 3
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Episode 6
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7:37
Over 500,000 Items Sold And Counting: Brenna Millville's Successful Journey with Elly and Grace Christian Apparel
Ever wondered how a spark of inspiration can ignite a booming business? Brenna Millville, the force behind Elly and Grace, shares her journey from a conference lightbulb moment to shipping over half a million faith-based apparel pieces worldwid...
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Season 3
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Episode 5
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50:08
5 Essential Steps To Find Joy in Your Entrepreneurial Progress Without Comparing Yourself To Others
Ever feel like everyone else is sprinting ahead while you're stuck in place? Join me, Tona Haywood, on the WE Pivot Podcast, where we tackle the comparison trap and find your unique path to success. This episode is packed with real, actionable ...
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Season 3
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Episode 4
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8:41
6 Powerful Lessons You Can Learn From Sam's Club Director of Marketing Planning and Strategy, Laura Vanderslice, That You Can Start Implementing Today.
Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns t...
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Season 3
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Episode 3
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42:29
Experience Makes Perfect: Elevate Your Content with Google's Updated E-E-A-T Guidelines
Ever wondered how sharing your own story could amplify the impact of your content? That's the golden thread we tug at in our latest podcast episode, where we delve into the recently introduced 'Experience' factor in Google's E-E-A-T guidelines....
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Season 3
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Episode 2
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8:35
From Corporate to Creator: Leveraging Video Content for Entrepreneurial Success with XayLi Barclay
Embark on a transformative journey with video content creation coach and online course expert XayLi Barclay, as we unravel the secrets to pivoting from corporate life to thriving entrepreneurship. Witness first-hand XayLi's candid revelations a...
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Season 3
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Episode 1
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37:57
The WE Pivot Podcast And Beyond: Where We've Been, What We've Been Up To, And Where We're Going.
Ever wondered what happens behind the scenes of an entrepreneurial journey that suddenly goes quiet? That's exactly what I, Tona Haywood, explore in a solo edition of the We Pivot Podcast. As I walk you through the strategic decisions reshaping...
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Season 3
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Episode 0
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8:22
Mastering Your Email Marketing In Minutes
With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy. As the number of emails sent increases year-over-year, so do the email marketing strategies used to...
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Season 2
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Episode 5
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28:22
Outsourcing vs DIY: How To Determine What Digital Marketing Tasks To Delegate And What Tasks To Tackle Yourself.
Are you a woman entrepreneur or business owner who’s struggling to determine which digital marketing tasks you should outsource, and which ones you can do yourself?If so, this podcast is for YOU! We’ll explore the pros and cons of DIY vs...
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Season 2
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Episode 4
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21:00
Staying Positive and Productive When Times are Tough: 5 Strategies to Help You Succeed.
In this podcast, we'll discuss five strategies for staying positive and productive when times are tough. This episode will help you stay motivated and focused on the tasks that will get you through difficult times. In addition, we’ll explore ho...
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Season 2
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Episode 3
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8:42
Tackling The WIX Platform Misconceptions: Interview with Kendall Cooke, Partner Success Manager of wix.com
Wix has been making major strides with its platform over the last couple of years. It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle! Wix allows you to add titles,...
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Season 2
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Episode 2
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27:09
What is Google E.A.T. and why it is important in ranking your blog content?
Google is a search engine giant. Its importance in the online world can't be overstated. But what does Google Eat? And why is it so important for business owners to know?Well, first of all, Google eats content. Content is the lifeblood ...
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Season 2
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Episode 1
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20:14
7 Things We Learned About Podcasting That Changed Us For The Better
The end of Season One of The WE Pivot Podcast has arrived, and it is time to let our loyal listeners know that the podcast will be going on a hiatus until September 2022.In our final episode of the season, we'll be talking about the 7 T...
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Season 1
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Episode 10
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13:20
End Writers Block And Create Marketing Copy In Seconds– Chris Lu Co-Founder of COPYAI
In the world of digital marketing, An AI software can streamline and optimize marketing campaigns. It can also eliminate the risk of human error. While much of the digital marketing world is still dependent on human ingenuity, an AI program can...
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Season 1
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Episode 9
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27:27
Fascinating Facebook Ads Advice You've Never Heard Before: Making Facebook Ads Work For You! The WE Pivot Podcast Interview with Ashleigh Chanel of Make Your Mark Consulting.
Ashleigh Chanel is a Strategic Marketing Consultant who gets just as excited about your business as you do! Through social media marketing and Facebook ads management, Ashleigh will help you achieve your business goals. In todays episod...
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Season 1
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Episode 8
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43:59
The WE Pivot Podcast: Interview with Jackie Aguglia of INTERACT Lead Magnet Quiz Company
I'm Jackie Quiz coach at interact and community manager of the quiz collective by interact. Interact's mission is to empower digital entrepreneurs, creators, and brands to grow their businesses through empathetic listening, deeper underst...
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Season 1
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Episode 7
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38:44
The WE Pivot Podcast: Interview with Zach Yildrim Owner of Print Melon Print-On-Demand Company.
Our guest today is owner and founder of one of the fastest growing Print-On-Demand company in the US and have tons of products to choose from to help get your business up and running quickly. Their company motto is “What is limited for al...
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Season 1
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Episode 6
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34:19
The Art of Blogging: 6 Proven Ways on How to Optimize Blog Content for Search Engines (Part 2).
Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time whil...
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Season 1
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Episode 5
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18:56
The Art of Blogging: 5 SEO On-Page Factors That Can Affect Your Blog's Search Results Rankings (Part 1).
Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time whil...
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Season 1
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Episode 5
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15:43
Pretty Pictures and Pretty Logos alone Won’t Get You Ranked on Search Engines!
In today's episode, we will talk about the reasons why “Pretty pictures and pretty logos alone won’t get you ranked on search engines”. We'll discuss 7 easy SEO tips that you can implement into your website TODAY that will boost yo...
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Season 1
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Episode 4
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15:11
Women Business Owners: 5 things you NEED to stop doing in 2022
In today's business world, the sky's the limit. There are no rules and no limits to what you can achieve if you set your mind to it. But even with all of the opportunities out there, there are still some things that women business o...
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Season 1
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Episode 3
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25:01
Getting To Know Tona (Who is this cute couple Series: Part 2)
Becoming an entrepreneur may be difficult but the journey is always exciting. In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Tona Haywood. You will find out what were some ...
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Season 1
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Episode 2
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25:22