Google Marketing Platform Academy Podcast
Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.
Podcasting since 2022 • 11 episodes
Google Marketing Platform Academy Podcast
Latest Episodes
Découvrez Custom Bidding et les stratégies a l'attention
Vous êtes-vous déjà demandé comment faire en sorte que vos publicités se démarquent réellement à l'ère numérique ? Rejoignez-nous sur GMP Academy pour découvrir les secrets de custom bidding et des stratégies axées sur l'attention à travers MOM...
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18:46
Unlock the secrets of Custom Bidding and Attention-based Strategies
Join Masaki Halle, Thomas Chaigneau and Florent Couton our data, tech and programmatic experts from Havas Media Network and DBI along with Lucie de Hauteclocque from Google to dive into MOMA by Havas. We'll explore how these cutting-edge techni...
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18:12
Talking AI, Episode 3: How marketers are navigating the rise of generative AI
Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to s...
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Episode 3
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16:05
How Attribution, Experiments and MMM are the future of media effectiveness measurement
In this insightful episode, we dive deep into the future of media effectiveness measurement. From privacy-centric tagging to AI-powered advertising using first-party data, we've got your measurement foundation covered.Join our exp...
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30:39
Talking AI, Episode 2: How predictive AI is supercharging bidding strategies
Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth avenues - find out how in the latest episode of Talking AI. Join our host, IAB CMO Helen Mussard as she chats to Nick Brady, Head of Search ...
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15:42
