Google Marketing Platform Academy Podcast
Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.
Episodes
11 episodes
Découvrez Custom Bidding et les stratégies a l'attention
Vous êtes-vous déjà demandé comment faire en sorte que vos publicités se démarquent réellement à l'ère numérique ? Rejoignez-nous sur GMP Academy pour découvrir les secrets de custom bidding et des stratégies axées sur l'attention à travers MOM...
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18:46
Unlock the secrets of Custom Bidding and Attention-based Strategies
Join Masaki Halle, Thomas Chaigneau and Florent Couton our data, tech and programmatic experts from Havas Media Network and DBI along with Lucie de Hauteclocque from Google to dive into MOMA by Havas. We'll explore how these cutting-edge techni...
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18:12
Talking AI, Episode 3: How marketers are navigating the rise of generative AI
Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to s...
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Episode 3
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16:05
How Attribution, Experiments and MMM are the future of media effectiveness measurement
In this insightful episode, we dive deep into the future of media effectiveness measurement. From privacy-centric tagging to AI-powered advertising using first-party data, we've got your measurement foundation covered.Join our exp...
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30:39
Talking AI, Episode 2: How predictive AI is supercharging bidding strategies
Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth avenues - find out how in the latest episode of Talking AI. Join our host, IAB CMO Helen Mussard as she chats to Nick Brady, Head of Search ...
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15:42
Uncover Display & Video 360 capabilities to gain operational and media efficiency
In this insightful episode, we dive deep into the world of DV360 capabilities,specifically into the features and tools that make this DSP a valuable asset for agencies and marketers. Join our expert speaker Guillaume Neumager, Head...
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9:48
Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices
Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices
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Episode 5
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31:23
GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match
How is AI helping marketers to connect with new customers? Join us for the first episode of our Talking AI podcast, where we deep-dive into the language modelling advances driving business success and bringing exciting changes to Google’s broad...
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Episode 4
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32:30
GMP Partner Podcast: Transforming your business with GA4
Google Analytics 4: The future of Analytics. In this episode Stephanie Knoebel, Data & Measurement Partner Account Manager at Google, interviews Mariusz Michalczuk, CEO & Co-Founder of Conversion - the very first Polish company that spe...
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Season 1
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Episode 3
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19:06
GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions
We are excited to introduce our very first Partner Podcast!Users' privacy expectations call for the end of universal granular tracking that is based on third-party cookies. In this episode Andrea Crescenzo, Data & Measurem...
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25:28
Google Marketing Platform Podcast - Measure up with Google Analytics 4 in 2022
Our second podcast episode is here and we are excited for you to take a listen.In this episode Matz Lukmani, Product Lead - Analytics & Attribution at Google, interviews Simo Ahava, an analytics developer, consultant and a ...
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Season 1
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Episode 2
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23:41
