Google Marketing Platform Academy Podcast

Talking AI, Episode 2: How predictive AI is supercharging bidding strategies

October 09, 2023 Google Marketing Platform
Google Marketing Platform Academy Podcast
Talking AI, Episode 2: How predictive AI is supercharging bidding strategies
Show Notes

Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth avenues - find out how in the latest episode of Talking AI. 

 Join our host, IAB CMO Helen Mussard as she chats to Nick Brady, Head of Search Bidding, Growth & OptiScore at Google and Álvaro Verdeja, Global Cloud & Data Director at Making Science about the transformative power of predictive AI in bidding strategies, and uncovers their unique tips and insights. 

 And if you haven’t already, check out our first episode on how the language modelling advances powering broad match can help you reach new audiences.