It Depends
CrossFit Games legend and seminar staff flowmaster Katie Hogan, and multi-location affiliate owner, and CrossFit Games participation award winner Jordan Holland discuss everything at the intersection of fitness and business with an admitted CrossFit bias. If you love snatches, and sarcasm you found your people.
Episodes
81 episodes
79. Great day in history, CrossFit vs everything or CrossFit PLUs everything
CrossFit | CrossFit Games |
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43:51
78. Joe Tepe is here and he is on fire! Also sperm racing is a thing now.
Jordan and Katie sit down with Joe Tepe from The Strip CrossFit and the conversation was epic. Stop what you are doing and listen to this one on 1/2 speed so you don't miss a thing. ...
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1:09:15
77. Non-essential sex sounds, Pepsi is losing, and pick up the pieces
Jordan and Katie dig into conflict resolution about sexual moaners in the gym, the fall of Pepsi in the soda wars and why it is a good sign when your coaches pick up trash.CrossFit | ...
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44:56
76. Katie could kidnap you, wellness is booming, and ex-members creeping back
Jordan and Katie are back after a long break. So much to catch up on. The CrossFit Open, Katie is going to be a great kidnapper, and so much more.
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53:47
75. Dan Uyemura is here! Founder and CEO of PushPress is taking you to school!
In this conversation, Dan Uyemura shares his journey from a troubled past to becoming the founder and CEO of PushPress, a software company focused on supporting boutique gyms, particularly CrossFit affiliates. He discusses his introduction to C...
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1:27:11
74. Kev DO NOT listen to this one, CFG rule change, and new coaches
CrossFit | CrossFit Games |
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1:02:39
73. IT'S 2025!! 2024 Industry Rundown, Jordan's L2, Good coach, bad mover?
In this episode, the hosts discuss the devastating California wildfires, personal stories of evacuation, and the importance of maintaining fitness credentials. They reflect on holiday gatherings and the significance of family traditions, before...
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53:00
72. New FTC rules, don't be a hoarder, TOP 50% Y'ALL
In this episode, Katie and JHo dive into the curious habits of gym owners, from hoarding broken bumper plates to turning gyms into second garages. They tackle listener questions about cardio equipment—do you need all the gadgets or just the cla...
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57:26
71. It's been a minute
In this conversation, the hosts discuss a range of topics from the acquisition of Infowars by The Onion to the rapid evolution of technology and its implications for society. They reflect on the cultural significance of boxing and MMA, the impo...
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46:10
70. Making sales calls, Rogue vs Concept 2, take a break
Jordan and Katie wax nostalgic about the golden days of magazine collages and ransom note aesthetics, then shift gears into the wild world of AI, as JHo tries to figure out if his kid’s calculus grade is pure genius or just a well-played ChatGP...
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1:02:08
69. Painted dogs, Katie is a hot mom, and making fitness, friends, AND money.
Jordan and Katie kick things off with a lighthearted discussion about viral news, including a Chinese zoo painting dogs to look like pandas. They dive into the importance of following up with gym leads, with JHo sharing insights on their ...
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58:21
68. Affiliate summit, to discount or not to discount, and level up your education
In this episode, Katie Hogan and Jordan Holland discuss a variety of topics ranging from the science behind Doritos and invisibility to the importance of fitness certifications and coaching feedback. They reflect on the recent San Diego Affilia...
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58:30
67. Ask good questions, Jordan is in France, Katie hates periods, new zone diet
Worst audio in the history of the pod but a trip to France can't stop this duo. Just listen to it. You don't need notes. CrossFit |
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50:56
66. Totally worth the wait, Jordan's Games experience, showers, and science food
It's been a while. Cut us some slack. And enjoy.CrossFit | CrossFit Games<...
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1:00:57
65. Practice your pitch, taping cats together, and It Depends merch?
Jordan and Katie dive into a quirky 2018 study on parachutes, laugh about pricey military-grade dogs, and admire Bo Jackson's sports career. They discuss CrossFit HQ layoffs, advising gym owners to focus on what they can control. Katie shares B...
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42:16
64. Crappy rent vs crappy landlords, no kids allowed, and strong sexy seniors
In this week’s snark-filled episode of It Depends, Katie Hogan and Jordan dive into historical trivia, including parachutes and the Stonewall riots. They ponder why people can’t mind their own business, relating it to politics, religio...
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1:02:33
63. Wearables are for women, saunas are for men
Katie and Jordan are back with their usual blend of wit and wisdom, diving into the absurd and the essential. Katie is adamant about NOT skydiving and Jordan has tried to die on more than 30 occasions. They hilariously navigate the histor...
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58:36
62. The gym without a face, CrossFit Games Semifinals, and Hyrox at your gym
Jordan and Katie don't agree about dogs. Again. There was some epic racing at semifinals but also some really bad attendance and should your gym be a Hyrox affiliate? CrossFit |
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1:00:00
61. Humans vs the algorithm, sucking at sales, and snakes everywhere.
Katie and Jordan kick things off with lots of snake-related news and then Katie gets a little heated over Orange Theory's "data-driven" coaching style. The team answers a listener question about sales and they get into gym filming etiquette.
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56:52
60. Don't be the best, lessons from Stages, ISSA making moves, and I hate your vibe.
Katie and Jordan go way off track with bad gym vibes and conjoined twins but once they rein it back in there is some really good stuff to learn from Stages cycling and the ISSA. Don't drop people just because you don't mesh with them and make s...
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52:46
59. Jay Decoons is here, the Open is over and we loved it, and a SWEEET listener quesiton
We got the new big dog of the affiliate team for an expansive conversation on all things affiliate. We were already hyped on his resume when he first got hired but after getting to unpack all things affiliates with him we are even more bought i...
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1:44:09
58. Lay off the buterfly and don't let the brand languish. Lessons from Lifetime Fitness, Bowflex, and Jazzersize.
Katie and Jordan go ham on butterfly pull ups and catch up on a lot of CrossFit news. The Open is in full swing and Katie was basically the most important and beautiful person at the live announcement. The duo draws lessons from Lifetime's stel...
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59:47
57. Charge like a bathhouse, Riot is closing, and selling your gym
ChatGPT says:In the engaging episode of "It Depends" dated February 22, hosts Katie Hogan and Jordan Holland dive into an eclectic mix of topics, from Taco Bell's innovative menu collaborations and a judge's scandalous resignation to the hi...
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50:33