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Sport for Business
We speak on your behalf to the people who make the decisions in the business of sport. From CEOs to Sponsors, Media professionals and creators of great campaigns, we open a window into their world through the art of conversation.If you'd like to know more about us and what we do in the commercial world of sport visit sportforbusiness.com
Podcasting since 2022 • 154 episodes
Sport for Business
Latest Episodes
Leopardstown’s Next Chapter
A rare thing in a capital city: a marquee sporting venue that grows with the community rather than giving way to it. We sit down at Leopardstown Racecourse with Paul Dermody, CEO of Horse Racing Ireland’s racecourses division, to unpack how Dub...
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Episode 153
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22:25
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Lidl Extension with LGFA and Moments with Katie Taylor
Lidl extended its LGFA partnership to 2030 this week, representing a total commitment of € 22.5 m to the sport over that period.We spoke to Lild Head of Corporate Affairs Eimear O'Sullivan about what this means and why it works so well f...
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Episode 152
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19:54
Boxing Ireland - Built Different, Built for the Future
Pride isn’t a tagline, it’s a lived routine: doors unlocked before dawn, cold gyms warming up with hard work, and coaches giving kids a shot at something bigger. We sat down in the National Stadium with Boxing Ireland CEO Gary Stewart and Brand...
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Episode 151
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31:56
GAA Sponsorship Complexity
A local club’s call to pull county teams from Allianz-backed competitions kept the embers glowing on a hard question we can’t dodge: how do we weigh moral conviction against the real costs of running community sport? We put the Alli...
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Episode 150
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9:52
Irish Talent, Australian Dreams
Ireland’s brightest footballers are weighing county glory against professional certainty, and the numbers tell a powerful story. We dig into why AFL and AFLW clubs are no longer dabbling with Irish recruits but building pipelines, and how that ...
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Episode 149
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9:34
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