Sport for Business
We speak on your behalf to the people who make the decisions in the business of sport. From CEOs to Sponsors, Media professionals and creators of great campaigns, we open a window into their world through the art of conversation.If you'd like to know more about us and what we do in the commercial world of sport visit sportforbusiness.com
Podcasting since 2022 • 148 episodes
Sport for Business
Latest Episodes
Paul Mallon Returns To Paddy Power
A creative heavyweight returns to Paddy Power as we examine how a provocative brand voice can evolve under tighter rules and higher expectations. We reflect on past culture-led stunts, agency lessons, and the path to responsible, high-impact sp...
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Episode 147
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5:39
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The Athlete Voice
We share the energy from the Sport for Business Women in Sport conference and turn the mic to two athletes who show why listening changes outcomes. Linda talks rugby, nursing, and a Master's that opens new doors; Laura charts a late...
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Episode 146
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30:27
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Hockey Ireland’s Hosting of the FIH Pro League
We go inside Hockey Ireland’s ten-week sprint to transform the Sport Ireland Campus into a Pro League venue with world-class broadcast, a sold-out crowd, and a free fan village that widens the sport’s reach. Chief Commercial and Mar...
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Episode 145
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21:56
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Demographics At The Heart Of The GAA
A single statistic reframes the future of Gaelic games: a quarter of Ireland’s youngest children live near just 50 clubs. We dig into the GAA’s National Demographic Report and explore how rapid urban growth and rural decline are reshaping teams...
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Episode 144
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11:04
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Unscripted Courage In Irish Sport
Some stories only land when the mic is live and the notes are gone. We sat down for a raw, unscripted session at the Active Disability Ireland Annual Conference to hear what sport really means when life bends, breaks, and rebuilds. Rob opens wi...
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Episode 143
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34:17
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