%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Sport for Business
We speak on your behalf to the people who make the decisions in the business of sport. From CEOs to Sponsors, Media professionals and creators of great campaigns, we open a window into their world through the art of conversation.If you'd like to know more about us and what we do in the commercial world of sport visit sportforbusiness.com
Episodes
154 episodes
Leopardstown’s Next Chapter
A rare thing in a capital city: a marquee sporting venue that grows with the community rather than giving way to it. We sit down at Leopardstown Racecourse with Paul Dermody, CEO of Horse Racing Ireland’s racecourses division, to unpack how Dub...
•
Episode 153
•
22:25
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Lidl Extension with LGFA and Moments with Katie Taylor
Lidl extended its LGFA partnership to 2030 this week, representing a total commitment of € 22.5 m to the sport over that period.We spoke to Lild Head of Corporate Affairs Eimear O'Sullivan about what this means and why it works so well f...
•
Episode 152
•
19:54
Boxing Ireland - Built Different, Built for the Future
Pride isn’t a tagline, it’s a lived routine: doors unlocked before dawn, cold gyms warming up with hard work, and coaches giving kids a shot at something bigger. We sat down in the National Stadium with Boxing Ireland CEO Gary Stewart and Brand...
•
Episode 151
•
31:56
GAA Sponsorship Complexity
A local club’s call to pull county teams from Allianz-backed competitions kept the embers glowing on a hard question we can’t dodge: how do we weigh moral conviction against the real costs of running community sport? We put the Alli...
•
Episode 150
•
9:52
Irish Talent, Australian Dreams
Ireland’s brightest footballers are weighing county glory against professional certainty, and the numbers tell a powerful story. We dig into why AFL and AFLW clubs are no longer dabbling with Irish recruits but building pipelines, and how that ...
•
Episode 149
•
9:34
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Sacking Managers Quickly Teaches The Wrong Lesson About Leadership
Leadership isn’t built on a straight line, yet two of the biggest clubs in world football keep pretending it is. We dive into why Manchester United’s decision to move on from Rúben Amorim and Celtic’s thirty-three-day tenure for Wilfrid Nancy s...
•
Episode 148
•
9:32
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Paul Mallon Returns To Paddy Power
A creative heavyweight returns to Paddy Power as we examine how a provocative brand voice can evolve under tighter rules and higher expectations. We reflect on past culture-led stunts, agency lessons, and the path to responsible, high-impact sp...
•
Episode 147
•
5:39
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
The Athlete Voice
We share the energy from the Sport for Business Women in Sport conference and turn the mic to two athletes who show why listening changes outcomes. Linda talks rugby, nursing, and a Master's that opens new doors; Laura charts a late...
•
Episode 146
•
30:27
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Hockey Ireland’s Hosting of the FIH Pro League
We go inside Hockey Ireland’s ten-week sprint to transform the Sport Ireland Campus into a Pro League venue with world-class broadcast, a sold-out crowd, and a free fan village that widens the sport’s reach. Chief Commercial and Mar...
•
Episode 145
•
21:56
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Demographics At The Heart Of The GAA
A single statistic reframes the future of Gaelic games: a quarter of Ireland’s youngest children live near just 50 clubs. We dig into the GAA’s National Demographic Report and explore how rapid urban growth and rural decline are reshaping teams...
•
Episode 144
•
11:04
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Unscripted Courage In Irish Sport
Some stories only land when the mic is live and the notes are gone. We sat down for a raw, unscripted session at the Active Disability Ireland Annual Conference to hear what sport really means when life bends, breaks, and rebuilds. Rob opens wi...
•
Episode 143
•
34:17
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
The Return of Kellie
Kellie Harrington returned to a sold-out Round Room and showed timing, movement, and control in a one-sided exhibition that points to a patient climb back to competition. We also preview the Active Disability Ireland National Confer...
•
Episode 142
•
6:25
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Teaching Talent To Speak For Itself
We explore how the Teneo Accelerate programme helps young female athletes build brand, social, commercial, and media skills, pairing practical training with year-round support. Ellen shares growth from an Irish pilot to a European footprint, pl...
•
Episode 141
•
45:10
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Budapest Celebrations and Local Fundraising with Kevin Doyle
Kevin Doyle joins us to talk about the buzz after Budapest and the graft that keeps a community club alive. We dig into girls’ football growth, the cost of renting pitches, and how a guaranteed-prize lotto can fund a permanent home.• Th...
•
Episode 140
•
22:27
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Breaking Ground: Ireland’s New Velodrome And Badminton Centre
We mark a landmark day as the Sport Ireland Campus breaks ground on a €100 million national velodrome and a new badminton centre, blending high-performance ambitions with real community access. Ministers set firm expectations on budgets and del...
•
Episode 140
•
12:52
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square))%20(1).jpg)
Hello Laya Arena - The Sport for Business Daily
We explore how the newly titled Laya Arena aims to blend sport, culture and community in the heart of Dublin, and what a true home ground means to players and fans. Rebecca Trevor outlines the brand vision, Barry Murphy bridges rugb...
•
Episode 139
•
23:47
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(Card%20(Square)).jpg)
Aviva Extends Its Stay
The headline reads like a simple renewal, but the story goes much deeper: Aviva is staying on Ireland’s biggest stage, and we unpack why that matters for fans, partners, and the future of Irish sport. We sit down inside the stadium with the FAI...
•
Season 3
•
Episode 25
•
43:39
What Chance Now for World Cup '26? - The Sport for Business Daily
We break down the 1-0 win over Armenia, the shifting maths in Group F, and the scenarios that could still send Ireland to a playoff and beyond. We also map Northern Ireland’s cleaner path through Bratislava and scan the wider sport landscape fr...
•
5:42
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(4).jpg)
Mentorship in Elite Sport - The Sport for Business Podcast
What happens when a swimmer refuses to settle and a mentor refuses to mail it in? We bring together Olympian Darragh Greene and business leader Pádraic O’Kane to explore how elite performance really works—on the stopwatch, on the balance sheet,...
•
Season 3
•
Episode 24
•
53:14
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(990%20x%20550%20px)%20(2).jpg)
Ireland's unwanted Connection to the Enhanced Games - The Sport for Business Daily
We examine Shane Ryan’s move toward the Enhanced Games and the strong backlash from Irish sport, exploring what this means for fairness, health, and the future of clean competition. We weigh the promise of transparency against the risks, legal ...
•
Episode 8
•
7:30
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(4).jpg)
Playoff Maths, Weekend Heroes - The Sport for Business Daily
We break down Ireland’s 9% shot at a World Cup playoff using a simple, transparent model, and celebrate five Champions of the Weekend across football, swimming, rugby, and Gaelic games. I hope you enjoy all of the content that we s...
•
Episode 7
•
7:24
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(4).jpg)
GAA County Sponsorships - The Sport for Business daily
Two Munster stories show how smart sponsorships shape jerseys, stadiums, and community impact. We dig into Tipperary’s Clover rebrand with Fiserv, Waterford’s Azzurri Walsh Park deal with Azzurri, and what naming rights mean for fans, facilitie...
•
Episode 6
•
5:50
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(4).jpg)
Sony buys StatSports - The Sport for Business Daily
Sony acquires a majority stake in StatSports, bringing wearables into a broader stack that already includes Hawkeye and Beyond Sports to build a hybrid tracking future. We also highlight Ireland’s growing sports tech ecosystem, preview Analytic...
•
Episode 5
•
5:26
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(4).jpg)
Sport in Budget 2026
We break down Budget 2026 for Irish sport and what it means for national bodies, players, clubs and facilities. We share the numbers, the politics behind them, and where the real gains can land over the next 18 months.• €10.8m uplift fo...
•
Episode 4
•
7:17
%20(990%20x%20550%20px)%20(990%20x%20990%20px)%20(4).jpg)
From Paris Podiums to LA Plans: Inside Ireland’s New Heavyweight Rowing Duo
A new boat, a fresh medal, and a partnership built on trust, this conversation dives straight into how Fintan McCarthy and Philip Doyle are reinventing Irish rowing momentum on the road to LA. We pull back the curtain on their whirl...
•
Season 3
•
Episode 23
•
36:47