Sport for Business in Conversation with Kevin Kent of Laya Healthcare

We are back on the subject of sponsorship in today's 91st episode of the Sport for Business podcast.

I'm delighted to be joined by Kevin Kent of Laya Healthcare to take about their new campaign - We are one Always which has the ambitious aim of using sport to combat loneliness.

There are some great insights and research into the subject and we talk about bringing those to life, working with Leinster, Munster and Connacht Rugby and their players and plenty more.

According to Chartable, we have risen to the Top 12 of home-produced Irish sports podcasts, which is humbling. Thanks for taking the time to listen.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects

Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Those on the front lines of Pride in Irish Sport and the GAA All Ireland Championships. We also have a chat with Enda Lynch, CEO of the Recent5ly awarded National Governing Body of the Year, Badminton Ireland.

Our upcoming live events on Athletic Leadership, the Future of the League of Ireland, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.