Consumer Insights 101
Consumer Insights 101
Latest Episodes
Body Building: Dr. Cristel Russell on Consumption, Embodiment, and the Body as Data
We live through our bodies, present them to others, care for them, measure them, and increasingly turn them into sources of data. But what happens when consumer researchers treat the body itself as a central site of inquiry?In this episo...
Who Owns the Idea? Dr. Colin Campbell on AI, Authorship, and Academic Work
AI is already changing how students, researchers, and professors do their work. But is using it cheating, collaboration, or simply the next evolution of the tools academics have always relied on?In this episode, Colin Campbell, Ph.D., ch...
Beyond the Ivory Tower: A Chat with Consumer Insights Expert Laura Eddy (Realtor.com)
The Ivory Tower can be a lonely place sometimes, but as academic journals place a premium on field studies and engagement with real consumers in actual business contexts, partnering with friendly practitioners has never been m...
ACR Paris: A Behind-the-Scenes Sneak Peek
Planning a major, international conference is no small task. Planning a conference in a city that is also hosting the Olympic Games just one month prior is even more challenging! Marketing academics and practitioners from around the world are l...
Digital Wellness: The Magic of Unplugging
Let's start with the obvious: we see the irony in a podcast on the topic of "unplugging" and digital wellness. Still, we have to meet folks where they are, and these days that "place" is usually somewhere in the digital landscape. In this...