The Ivory Tower can be a lonely place sometimes, but as academic journals place a premium on field studies and engagement with real consumers in actual business contexts, partnering with friendly practitioners has never been m...

Planning a major, international conference is no small task. Planning a conference in a city that is also hosting the Olympic Games just one month prior is even more challenging! Marketing academics and practitioners from around the world are l...

Let's start with the obvious: we see the irony in a podcast on the topic of "unplugging" and digital wellness.  Still, we have to meet folks where they are, and these days that "place" is usually somewhere in the digital landscape. In this...

What does a Hershey Bar mean to you?  How do you feel about online dating?  How do you respond to climate change? What may seem like personal preferences may actually be shaped by decades even centuries of history, culture, and social...

When people hear the word “statistics,” a panic often sets in. Visions of p-values, distributions, and Greek symbols flood the mind. But advances in software and even artificial intelligence are changing our relationship with statistics.  ...