The Ivory Tower can be a lonely place sometimes, but as academic journals place a premium on field studies and engagement with real consumers in actual business contexts, partnering with friendly practitioners has never been m...

Planning a major, international conference is no small task. Planning a conference in a city that is also hosting the Olympic Games just one month prior is even more challenging! Marketing academics and practitioners from around the world are l...

Let's start with the obvious: we see the irony in a podcast on the topic of "unplugging" and digital wellness.  Still, we have to meet folks where they are, and these days that "place" is usually somewhere in the digital landscape. In this...

What does a Hershey Bar mean to you?  How do you feel about online dating?  How do you respond to climate change? What may seem like personal preferences may actually be shaped by decades even centuries of history, culture, and social...

When people hear the word “statistics,” a panic often sets in. Visions of p-values, distributions, and Greek symbols flood the mind. But advances in software and even artificial intelligence are changing our relationship with statistics.  ...

Business schools are a source of innovation, value, and leadership, which requires someone to keep their finger on the pulse of emerging technology, economics trends, and even demographic and societal changes. Often, setting the big pi...

We celebrate Women’s History Month with Professor Susan Dobscha and Professor Laurel Steinfield.  These scholars discuss GENMAC – which stands for Gender, Markets, and Consumers – an academic and advocacy community, and address several imp...

Professors Brennan Davis and Julie Ozanne join Consumer Insights 101 to discuss Transformative Consumer Research (TCR), a movement in the marketing research community that places the practical and social impact of marketing research at the fore...

Professors Pierre Chandon, Kelly Haws, and Peggy Liu join Consumer Insights 101 to discuss the insights from the research included in the Interventions for Healthier Eating issue of the Journal of the Association for Consumer Research (JACR).&n...

Professors Meng Zhu, Dipankar Chakravarti, and Jian Ni join Consumer Insights 101 to discuss several of the findings from research included in the Healthcare and Medical Decision Making issue of the Journal of the Association for Consumer Resea...

Why do people buy the products they do?  Why are some people materialistic and others so frugal?  How are some companies so successful at understanding their customers and marketing to them, while other companies could…use some advice...