Healthcare and Medical Decision Making

Professors Meng Zhu, Dipankar Chakravarti, and Jian Ni join Consumer Insights 101 to discuss several of the findings from research included in the Healthcare and Medical Decision Making issue of the Journal of the Association for Consumer Research (JACR).  The co-editors of this issue discuss how a patient-centric, data-driven approach is changing the healthcare landscape, opening up new business opportunities for practitioners and entrepreneurs, while also sparking new research avenues for marketing academics.

Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective 
Meng Zhu, Dipankar Chakravarti,  & Jian Ni 

Machine Learning Models for Predicting, Understanding and Influencing Health Perception 
Ada Aka & Sudeep Bhatia

Empowering Consumers to Engage with Health Decisions: Making Medical Choices Feel Easy Increases Patient Participation 
Mary Steffel, Elanor Williams, & Stephan Carney

Psychological Causes of Medical Signs Decrease Perceived Severity, Support for Care, and Donations  
Selin Goksel, David Faro1, & Stefano Puntoni

Quantifying the Zero-Price Effect in the Field: Evidence from Swedish Prescription Drug Choices”  
Andrew Ching, David Granlund, & David Sundström

Motivated Inferences of Price and Quality in Healthcare Decisions 
Emily Prinsloo, Kate Barasz & Peter A. Ubel

Consumer Health in the Digital Age  
Peggy J. Liu, J. Jeffery Inman1, Beibei Li, Charlene A. Wong, & Nathan Yang 

Advance Care Plans: Planning for Critical Healthcare Decisions 
Nazli Gurdamar-Okutur, Simona Botti, & Vicki Morwitz

The Enthusiasts and the Reluctants of COVID-19 Vaccine Uptake: A Cluster Analysis 
Angela Lee, Jiaqian Wang, Ulf Böckenholt, Leonard Lee, Rafal Ohme, Dorota Reykowska, & Catherine Yeung

Is religiosity a barrier to organ donations? Examining the role of religiosity and the salience of a religious context on organ-donation decisions 
Inbal Harel, Marcus Mayorga, Paul Slovic, & Tehila Kogut

For more information, please visit www.acrwebsite.org
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This episode was hosted by Jim Alvarez Mourey
Consumer Insights 101 is a production of the Association for Consumer Research