Imperfect Marketing
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Podcasting since 2022 • 329 episodes
Imperfect Marketing
Latest Episodes
329: How Do You Turn Podcast Listeners Into Paying Clients?
In this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—wit...
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Episode 329
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32:32
328: Why Pick Just One? Lessons from the Classroom on Integrated Marketing
In this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications. What started as a nonprofit fundraising case study became a master class—taught by her students—on how...
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Episode 328
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12:19
327: How Much Should Small Businesses Spend on Marketing?
In this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending—and how investing in the right places can actually improve your profitability (ins...
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Episode 327
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28:44
326: How to Balance Marketing Tech and Authenticity
In this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the hum...
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Episode 326
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28:08
