Imperfect Marketing
Imperfect Marketing
Latest Episodes
The One-Person Marketing Team Survival Guide
Have you ever looked up and realized it's been weeks, or even months, since you last posted?You're not alone.Many business owners don't stop marketing because they don't care. They stop because they're exhausted, overwhelmed, and ...
How Do You Stop Charging Hourly and Price for Value Instead?
Are you charging for your time instead of your expertise?Many entrepreneurs fall into the trap of hourly pricing because it feels like the obvious place to start. But as your skills grow, charging by the hour can actually hold your busin...
Where Are Your Best Clients Actually Making Buying Decisions?
Trying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may simply be showing up in the right place.In this episode of Imperfect Marketi...
Why Your Messaging Isn't Working (And It's Probably Not the Words)
Have you ever felt like people just don't "get" what your business does?You tweak your website. Rewrite your copy. Experiment with AI. Yet somehow your message still isn't connecting with the right people.In this episode of Imp...
Clips Are the Content | The Mindset Shift Every Podcaster Needs
For years, podcasters have treated clips as marketing.Record the episode. Pull out a few highlights. Share them on social media. Hope people click through to listen to the full conversation.But what if that's no longer how audienc...
