Imperfect Marketing
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Episodes
315 episodes
What Marketing Foundation Do You Need Before You Launch?
In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and su...
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Episode 315
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22:59
How Do You Turn Podcast Visibility Into Profit?
In this episode of Imperfect Marketing, I sit down with Shayna Davis, host of The Influence Economy, to talk about why podcasting is more than just a visibility tool—it’s a powerful way to position yourself, land bigger...
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Episode 314
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29:41
313: Stop Using AI Wrong: Strategy First, Then Technology
In this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI.Sara shares her journey f...
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Episode 313
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28:46
312: Why You Don't Need More Leads (Do This Instead)
In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client expe...
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Episode 312
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18:48
Why Podcast Ads Work Better Than Facebook & Google Ads
In this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively.Eric shares his journey fro...
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Episode 311
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23:09
How to Build a Lean Marketing Team That Actually Works
In this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing. We dive into her unexpected journey into marketi...
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Episode 310
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27:08
Why You Should Email 3x Per Week (Email Expert Shares)
In this episode of Imperfect Marketing, I sit down with Zack Zeller, an expert in email marketing, AI, and copywriting. We dive into the evolving role of email as a marketing powerhouse—why it’s still one of the most effective s...
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Episode 309
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29:43
308: From 2 Days to 20 Minutes: My AI Presentation Workflow That Actually Works
In this episode of Imperfect Marketing, I share how I cut presentation prep time from two days to just twenty minutes by leveraging AI tools and workflows. What used to feel overwhelming and time-consuming has become streamlined, consi...
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Episode 308
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18:24
"Why 'When' Converts Better Than 'If' in Marketing
In this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform th...
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Episode 307
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31:01
The 4As That Help Businesses Survive Digital Marketing Changes
In this episode of Imperfect Marketing, I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned pe...
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Episode 306
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26:24
Why Your CRM Implementation is Failing (Start with Goals, Not Tech)
In this episode of Imperfect Marketing, host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned...
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Episode 305
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24:34
Stop Being Afraid of Being Annoying
Stop Being Afraid of Annoying People: Just Send the EmailIn this episode of Imperfect Marketing, I sit down (solo!) to talk about one of the biggest email marketing myths: the fear of being annoying. If you've ever hesita...
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Episode 304
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20:01
Why Giving Away Your Book Content Actually Increases Sales
Want to grow your audience without sounding like you’re tooting your own horn? This episode will shift your mindset on book marketing—and marketing in general.In this insightful interview, I (Kendra Corman) sit down with Becky Rob...
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Episode 303
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27:56
Why People Who Use AI Will Take Your Job Before AI Does
In this episode of Imperfect Marketing, host Kendra Corman sits down with Nuri Cankaya, VP of Commercial and AI Marketing at Intel and author of AI in Marketing, to break down how artificial intelligence is reshaping ma...
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Episode 302
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43:02
How AI Automation Saves 25% of Your Time Every Week as a Founder
In this episode of Imperfect Marketing, Kendra chats with Aarti Anand, a software product builder turned AI automation consultant, about how small business owners can leverage AI and systems thinking to reclaim their time, energy, and freedom.<...
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Episode 301
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29:21
To Cite or Not to Cite AI
Wondering whether you need to disclose when AI helped you write a blog, email, or proposal? You’re not alone—and this episode is your permission slip to stop second-guessing.In this solo milestone episode, I (Kendra Corman) explore one o...
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Episode 300
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8:33
How Sena 10x'd Her Business with Email Marketing | Fish Story Secrets
In this episode of Imperfect Marketing, I sit down with Sena Wheeler, founder of Sena Sea and a fifth-generation fishing industry entrepreneur. What started as a Thanksgiving road trip idea turned into a thriving business selling premium, susta...
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Episode 299
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24:53
How AI 10x'd This Podcast Network? Behind-the-Scenes Secrets with DM Meador
In this episode of Imperfect Marketing, host Kendra Corman welcomes podcast producer and marketing strategist Dennis "DM" Meador to explore how attorneys—and really any professional—can use high-quality, niche podcasting to build authority, att...
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Episode 298
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33:21
Why Podcast Guesting Beats Social Media?
Ever wonder how to grow your business without constantly chasing leads?In this episode of Imperfect Marketing, host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visi...
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Episode 297
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23:13
Are You Too Close to Your Business?
In this episode of Imperfect Marketing, host Kendra Corman dives into a common but often overlooked entrepreneurial struggle: being too close to your own business. Drawing from personal experience and conversations with clients, Kendra e...
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Episode 296
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16:50
295: Can Storytelling Transform Your Marketing Results? | With Renee Frojo
In this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how p...
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Episode 295
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27:30
294:What Tech Tools Should Small Businesses Use for Marketing Success?
Want to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom AltmanIf tech overwhelms you but you know it could change the way you work and market—this episode is your gatew...
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Episode 294
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30:01
293: Ready to Use Podcasting as a Marketing Tool? Here's How
In this episode of Imperfect Marketing, host Kendra Corman welcomes podcasting coach and marketing expert Darren Saul to unpack the power of podcasting—not just as a content tool, but as a full-fledged marketing engine for business own...
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Episode 293
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27:35
292: My Most Successful Email in 2025 is About A Gas Station
Ever wonder what kind of email actually gets replies—and closes deals?In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch...
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Episode 292
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8:37
291: Why Does SEO Take So Long to Work? | Expert Reveals Timeline Secrets
In this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and ma...
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Episode 291
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26:17