Imperfect Marketing
Episodes
343 episodes
Why Do Productivity Hacks Work for Men but Not Women?
Are you forcing productivity… when your body is asking for something different?What if your “inconsistent” energy is actually your biggest advantage?And what if working with your body—not against it—could make everything ...
Marketing Is Community (And Community Is Marketing)
Are you trying to grow your business… but feel like no one is paying attention?Do you think you need a big audience before you can build real momentum?What if the real secret to growth isn’t more followers—but stronger community?...
SEO Is Dead. Search Everywhere Optimization Is Here | Wes Towers
Are you still relying on Google alone to get found? Wondering why your website traffic is shifting—but your leads aren’t? Or why your marketing feels like it’s working… but you can’t quite track it anymore?If...
AI Tools I Actually Use and the Ones I Dropped
In this episode of Imperfect Marketing, I’m pulling back the curtain on how I’ve actually been using AI in my day-to-day marketing work—beyond the hype, beyond the shiny tools. I share what’s in my current tech stack, what didn’t live ...
Why Sales Feels Icky (And How to Fix It) | Jonny Holsten
In this episode of Imperfect Marketing, I sit down with Jonny Holsten of BridgeSelling to unpack why sales gets such a bad reputation—and how to fix it. We dive into what actually works in modern sales conversations (hint: it’s not scr...
5 Human Skills That Make You Irreplaceable in the AI Era
In this episode of Imperfect Marketing, I sit down with Stephanie Sylvestre, founder of Avatar Buddy, to explore how AI is reshaping the way businesses operate—and why human skills matter more than ever.Stephanie shares her fasc...
The Science of Getting People to Say Yes (Ethically)
In this episode of Imperfect Marketing, I sit down with Patrick Van Der Burght, a Cialdini Certified Trainer and expert in ethical persuasion. We explore how understanding the psychology of decision-making can transform the way we...
When to Turn OFF the AI (And Trust Yourself Instead)
In this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your credibility and connection with your audience. While AI can be a powerful tool, Kendra e...
Is AI Killing SEO? What Small Businesses Need to Know Now
In this episode of Imperfect Marketing, Kendra Corman sits down with SEO expert Kyle Bailey to explore how artificial intelligence is changing the search landscape—and what businesses should really focus on to stay visible online.<...
Are You Marketing to the Wrong People? How to Find Your Moose
In this episode of Imperfect Marketing, I sit down with Kay Miller — sales expert, author of Uncopyable Sales Secrets, and co-creator of the “Be Uncopyable” movement. Kay shares how businesses can stop blending in and start st...
Is Your Brand Just a Logo? What Real Brand Strategy Looks Like
In this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong.Rob shares his journey from corporate creative director to brand strateg...
How a Weekend Book Became My Best Marketing Asset
In this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in my business—without aggressive promotion or chasing speaking gigs.I ...
What Does It Really Cost to Self-Publish a Quality Book?
In this episode of Imperfect Marketing, I’m joined by Michele DeFilippo, founder of 1106 Design and a publishing industry veteran with more than 50 years of experience. We dive into the realities of book publishing—what m...
330: How Do You Build Visibility When You Hate Being on Camera?
In this episode of Imperfect Marketing, I’m joined by Ed Troxell, visibility strategist and organic marketing expert, for a real, practical conversation about showing up online—without overwhelm, perfectionism, or burning yourself...
329: How Do You Turn Podcast Listeners Into Paying Clients?
In this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—wit...
328: Why Pick Just One? Lessons from the Classroom on Integrated Marketing
In this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications. What started as a nonprofit fundraising case study became a master class—taught by her students—on how...
327: How Much Should Small Businesses Spend on Marketing?
In this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending—and how investing in the right places can actually improve your profitability (ins...
326: How to Balance Marketing Tech and Authenticity
In this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the hum...
AI Work Slop And How To Stop It
Work Slop: Why AI Shortcuts Are Costing Teams More Than They SaveEver get an email, doc, or deck from someone and instantly think, “This is… not it”? In this episode, we’re digging into the rise of work slop—the vague, mess...
My Word of the Year for 2026 is No
In this New Year’s episode, Kendra Corman gets candid about why she’s heading into 2026 tired, excited… and fiercely committed to one word: no. After a 2025 defined by “forge” (building, growing, expanding), a family crisis and an overlo...
Stop Tracking These Marketing Metrics (They're Costing You Money!)
Why Vanity Metrics Are So TemptingClicks, impressions, and giant top-line numbers feel good—and they’re easy to measure. Anthony explains that brands and agencies often lean on these because they make progress look “sexy” in a dec...
Turn Words Into Wealth: The Neuroscience of Marketing That Actually Works
In this episode of Imperfect Marketing, I sit down with Aurora Winter—media coach, author, and neuroscience-driven marketing expert—to explore how the brain actually processes messages and why that matters for selling, storytelling, an...
How Is AI Changing Local SEO and Google Maps Rankings?
In this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping businesses show up where it matters most: in Google’s local search results and Goog...
Why Your Social Posts Aren't Filling Your Events (And What Actually Will)
In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it’s easy to assume that a few social posts wi...
What's the Secret to Sustainable Growth Without Burnout?
In this episode of Imperfect Marketing, host Kendra Corman sits down with Dr. Christiane Schroeter — marketing professor, wellness advocate, and TEDx speaker — to explore how intentional, bite-sized actions can help entrepreneurs and p...