
Imperfect Marketing
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Episodes
288 episodes
288: 5 Mindset Missteps in Your Podcast Pitching and What You Need to Know
In this episode of Imperfect Marketing, I sit down with Christina Lenkowski, podcast visibility expert and founder of Publicity by Christina, to dig into the real reasons your podcast pitches might be falling flat—and w...
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Episode 288
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33:59

287: How to use AI for Marketing Strategy
How to Use AI for Marketing Strategy (Without Losing Your Voice)In this episode of Imperfect Marketing, host Kendra Corman tackles a hot-button topic: AI in marketing strategy. Is it a game-changer, a gimmick, or somethin...
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Episode 287
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15:04

286: Why Marketing Teams Fail: Leadership Tips to Drive Business Results | Marketing ROI
Kendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning ma...
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Episode 286
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21:15

285: Leveraging LinkedIn for Leads and Sales with Guest Colin Hirdman
In this episode of Imperfect Marketing, I sit down with Colin Hirdman, the founder of Rainmaker, to uncover how professionals can use LinkedIn as a powerful revenue-generating tool. Colin shares his journey from entrepreneurship to bui...
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Episode 285
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25:37

284: How Much Should You Pay Micro-Influencers? | Influencer Marketing Guide
In this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively.Da...
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Episode 284
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24:48

283: How to Make AI Content Sound More Human
Are you struggling to make AI-generated content sound like your authentic voice? Wondering why your ChatGPT prompts sometimes go unanswered? Looking for ways to streamline your presentation creation process? In this episode of Imperfect Marketi...
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Episode 283
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12:13

282: Beyond Business Cards The Art of Authentic Chamber Relationships with Guest Sheila Denstaedt
Are you looking to expand your professional network and grow your business? Joining your local chamber of commerce might be the perfect solution. In this episode of Imperfect Marketing, I sit down with Sheila from the Troy Chamber of Commerce t...
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Episode 283
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19:26

281: Uncover Your Company's Hidden Stories for Press Release Gold
Are you struggling to get your business noticed in a crowded marketplace? Press release marketing might be the solution you've been searching for. In this episode of Imperfect Marketing, I sit down with Mickie Kennedy, founder of eReleases, to ...
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Episode 281
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34:13

280:Finding Your Purpose and Identity in Business with Wendy Gunn
Have you ever felt like you're living someone else's life, constantly comparing yourself to others and feeling unfulfilled? In this episode of Imperfect Marketing, I sit down with Wendy Gunn, a confident Christian entrepreneur who helps people ...
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Episode 280
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24:52

279: AI Tools Simplified The Ultimate Guide for Busy Entrepreneurs with Host Kendra Corman
Are you feeling overwhelmed by the multitude of AI tools available for your marketing needs? You're not alone. In this episode of Imperfect Marketing, I tackle one of the most frequently asked questions: which AI tool should you choose?A...
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Episode 279
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12:05

278: Crafting Words That Convert Stress into Success with Guest Jon Clemence
The importance of quality written content can't be overstated. Join me as I chat with Jon Clemence, a passionate editor and proofreader, about the critical role of editing in marketing and business communications.We explore why polished ...
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Episode 278
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30:17

276: Breaking Down Women's Networking Barriers with Amy Vaughan
Are you tired of networking events that feel shallow and transactional? Do you crave meaningful connections with like-minded professionals in the digital space? In this episode of Imperfect Marketing, I sit down with Amy Vaughn, Chief Empowerme...
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Episode 276
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26:34

274: From Podcast to Profit Turning Listeners into Loyal Clients with Guest Carrie Saunders
Are you looking to elevate your marketing strategy and attract more clients to your business? Podcasting might be the secret ingredient you're missing. In this episode of Imperfect Marketing, I sit down with Carrie Saunders, host of the E-Comme...
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Episode 274
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25:29

273:Podcasting as a Networking Tool: Building Relationships
Kendra discusses how podcasting can be an incredible tool for building genuine connections, moving beyond just downloads and social media metrics.Highlights from today's episode include:How to shift your focus from dow...
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Episode 273
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11:17

272: Work Smarter Not Harder Turning One Podcast into Multiple Content Pieces
Are you struggling to make the most of your podcast content? You're not alone. Many content creators find themselves overwhelmed by the task of repurposing their episodes across multiple platforms. But what if there was a way to streamline this...
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Episode 272
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26:00

271:Podcasting for Lead Generation: Attracting Your Ideal Clients
Discover how to turn your podcast listeners into email subscribers with simple strategies that work! In this episode of Imperfect Marketing, Kendra Corman shares actionable tips on building relationships through podcasts, creating reso...
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Episode 271
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12:01

270: Building a Successful Side Hustle Podcast with Guest Stormy Bell
This week, Kendra talks imperfect marketing with Stormy Bell, podcast host of The Art of Volunteering. By day, Stormy is a Director of Development at a nonprofit in Chester County, Pennsylvania. By passion, she’s amplifying the power of giving ...
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Episode 266
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28:34

269: From Idea to Airwaves: Planning Your Podcast in 5 Simple Steps with Host Kendra Corman
Kendra discusses the five essential steps to plan a successful podcast. From finding the right niche to setting up systems that save time, this episode is packed with actionable advice for aspiring podcasters.Highlights from today's e...
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Episode 269
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18:20

268: Overcoming Fear to Start Your Podcast in 2025 with Kristin Chadwick
In this episode of Imperfect Marketing, Kendra Corman talks with podcast coach Kristin Chadwick about overcoming fear, finding your voice, and starting a successful podcast. Whether you’re battling imposter syndrome, unsure of your audience, or...
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Episode 268
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26:42

267:Why 2025 is the Perfect Year to Launch Your Business Podcast
Kendra discusses why 2025 is the perfect time to start your podcast. With a growing audience and less competition than you might think, the opportunities for podcasting success are bigger than ever.Highlights from today's episode incl...
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Episode 267
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13:50

266: Marketing Lessons Learned: Best Insights from 2024 Guest Experts
As we step into 2025, it's time to reflect on the valuable marketing insights gleaned from a year of conversations with industry experts. In this special episode of Imperfect Marketing, I'm taking a different approach to kick off the new year.<...
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Episode 266
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13:55

265: New Year’s Resolutions: Setting and Achieving Your 2025 Marketing Goals with Host Kendra Corman
This week, Kendra reflects on the importance of setting achievable goals as we prepare to welcome 2025. In this special New Year’s Eve episode, she shares practical tips on creating a balance between business and personal goals, ensuring focus,...
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Episode 265
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10:19

264: Experimentation and Focus The Twin Pillars of Marketing Success with Guest Marcus Schaller
Kendra talks Imperfect Marketing with Marcus Schaller, a marketing strategist and coach with over 20 years of experience helping entrepreneurs and businesses focus on the right strategies to overcome marketing bottlenecks. Marcus works with exp...
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Episode 264
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31:54

263: Holiday Special: Balancing Work and Festivities with Host Kendra Corman
Struggling to balance work and holiday festivities? 🎄 In this special episode of Imperfect Marketing, I share strategies to stay productive at work while still enjoying the holiday season. From revisiting Blaine Oelkers' "30-Minute Hour...
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Episode 263
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10:59

262: Why Your Small Business Website Might Be Costing You Customers with Guest Lindy Nowak
Kendra talks Imperfect Marketing with Lindy Nowak, founder of Up in a Day, a service that delivers affordable, professional websites designed for small businesses. With a background in corporate marketing and creative direction for companies li...
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Episode 262
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27:02
