
Imperfect Marketing
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Episodes
295 episodes
295: Can Storytelling Transform Your Marketing Results? | With Renee Frojo
In this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how p...
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Episode 295
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27:30

294:What Tech Tools Should Small Businesses Use for Marketing Success?
Want to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom AltmanIf tech overwhelms you but you know it could change the way you work and market—this episode is your gatew...
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Episode 294
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30:01

293: Ready to Use Podcasting as a Marketing Tool? Here's How
In this episode of Imperfect Marketing, host Kendra Corman welcomes podcasting coach and marketing expert Darren Saul to unpack the power of podcasting—not just as a content tool, but as a full-fledged marketing engine for business own...
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Episode 293
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27:35

292: My Most Successful Email in 2025 is About A Gas Station
Ever wonder what kind of email actually gets replies—and closes deals?In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch...
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Episode 292
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8:37

291: Why Does SEO Take So Long to Work? | Expert Reveals Timeline Secrets
In this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and ma...
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Episode 291
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26:17

290: Why Is Strategic Marketing More Important Than Daily Posting?
In this episode of Imperfect Marketing, host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, b...
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Episode 290
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23:04

289: Can Media Appearances Boost Your Marketing Authority?
Want to Get Featured on TV, Podcasts, or the News? Here's How to Build Real Authority with Mitch CarsonIf you've ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—t...
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Episode 289
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33:10

288: 5 Mindset Missteps in Your Podcast Pitching and What You Need to Know
In this episode of Imperfect Marketing, I sit down with Christina Lenkowski, podcast visibility expert and founder of Publicity by Christina, to dig into the real reasons your podcast pitches might be falling flat—and w...
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Episode 288
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33:59

287: How to use AI for Marketing Strategy
How to Use AI for Marketing Strategy (Without Losing Your Voice)In this episode of Imperfect Marketing, host Kendra Corman tackles a hot-button topic: AI in marketing strategy. Is it a game-changer, a gimmick, or somethin...
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Episode 287
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15:04

286: Why Marketing Teams Fail: Leadership Tips to Drive Business Results | Marketing ROI
Kendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning ma...
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Episode 286
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21:15

285: Leveraging LinkedIn for Leads and Sales with Guest Colin Hirdman
In this episode of Imperfect Marketing, I sit down with Colin Hirdman, the founder of Rainmaker, to uncover how professionals can use LinkedIn as a powerful revenue-generating tool. Colin shares his journey from entrepreneurship to bui...
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Episode 285
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25:37

284: How Much Should You Pay Micro-Influencers? | Influencer Marketing Guide
In this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively.Da...
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Episode 284
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24:48

283: How to Make AI Content Sound More Human
Are you struggling to make AI-generated content sound like your authentic voice? Wondering why your ChatGPT prompts sometimes go unanswered? Looking for ways to streamline your presentation creation process? In this episode of Imperfect Marketi...
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Episode 283
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12:13

282: Beyond Business Cards The Art of Authentic Chamber Relationships with Guest Sheila Denstaedt
Are you looking to expand your professional network and grow your business? Joining your local chamber of commerce might be the perfect solution. In this episode of Imperfect Marketing, I sit down with Sheila from the Troy Chamber of Commerce t...
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Episode 283
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19:26

281: Uncover Your Company's Hidden Stories for Press Release Gold
Are you struggling to get your business noticed in a crowded marketplace? Press release marketing might be the solution you've been searching for. In this episode of Imperfect Marketing, I sit down with Mickie Kennedy, founder of eReleases, to ...
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Episode 281
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34:13

280:Finding Your Purpose and Identity in Business with Wendy Gunn
Have you ever felt like you're living someone else's life, constantly comparing yourself to others and feeling unfulfilled? In this episode of Imperfect Marketing, I sit down with Wendy Gunn, a confident Christian entrepreneur who helps people ...
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Episode 280
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24:52

279: AI Tools Simplified The Ultimate Guide for Busy Entrepreneurs with Host Kendra Corman
Are you feeling overwhelmed by the multitude of AI tools available for your marketing needs? You're not alone. In this episode of Imperfect Marketing, I tackle one of the most frequently asked questions: which AI tool should you choose?A...
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Episode 279
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12:05

278: Crafting Words That Convert Stress into Success with Guest Jon Clemence
The importance of quality written content can't be overstated. Join me as I chat with Jon Clemence, a passionate editor and proofreader, about the critical role of editing in marketing and business communications.We explore why polished ...
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Episode 278
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30:17

276: Breaking Down Women's Networking Barriers with Amy Vaughan
Are you tired of networking events that feel shallow and transactional? Do you crave meaningful connections with like-minded professionals in the digital space? In this episode of Imperfect Marketing, I sit down with Amy Vaughn, Chief Empowerme...
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Episode 276
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26:34

274: From Podcast to Profit Turning Listeners into Loyal Clients with Guest Carrie Saunders
Are you looking to elevate your marketing strategy and attract more clients to your business? Podcasting might be the secret ingredient you're missing. In this episode of Imperfect Marketing, I sit down with Carrie Saunders, host of the E-Comme...
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Episode 274
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25:29

273:Podcasting as a Networking Tool: Building Relationships
Kendra discusses how podcasting can be an incredible tool for building genuine connections, moving beyond just downloads and social media metrics.Highlights from today's episode include:How to shift your focus from dow...
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Episode 273
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11:17

272: Work Smarter Not Harder Turning One Podcast into Multiple Content Pieces
Are you struggling to make the most of your podcast content? You're not alone. Many content creators find themselves overwhelmed by the task of repurposing their episodes across multiple platforms. But what if there was a way to streamline this...
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Episode 272
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26:00

271:Podcasting for Lead Generation: Attracting Your Ideal Clients
Discover how to turn your podcast listeners into email subscribers with simple strategies that work! In this episode of Imperfect Marketing, Kendra Corman shares actionable tips on building relationships through podcasts, creating reso...
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Episode 271
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12:01

270: Building a Successful Side Hustle Podcast with Guest Stormy Bell
This week, Kendra talks imperfect marketing with Stormy Bell, podcast host of The Art of Volunteering. By day, Stormy is a Director of Development at a nonprofit in Chester County, Pennsylvania. By passion, she’s amplifying the power of giving ...
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Episode 266
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28:34

269: From Idea to Airwaves: Planning Your Podcast in 5 Simple Steps with Host Kendra Corman
Kendra discusses the five essential steps to plan a successful podcast. From finding the right niche to setting up systems that save time, this episode is packed with actionable advice for aspiring podcasters.Highlights from today's e...
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Episode 269
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18:20
