
Imperfect Marketing
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Episodes
308 episodes
308: From 2 Days to 20 Minutes: My AI Presentation Workflow That Actually Works
In this episode of Imperfect Marketing, I share how I cut presentation prep time from two days to just twenty minutes by leveraging AI tools and workflows. What used to feel overwhelming and time-consuming has become streamlined, consi...
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Episode 308
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18:24

"Why 'When' Converts Better Than 'If' in Marketing
In this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform th...
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Episode 307
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31:01

The 4As That Help Businesses Survive Digital Marketing Changes
In this episode of Imperfect Marketing, I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned pe...
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Episode 306
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26:24

Why Your CRM Implementation is Failing (Start with Goals, Not Tech)
In this episode of Imperfect Marketing, host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned...
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Episode 305
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24:34

Stop Being Afraid of Being Annoying
Stop Being Afraid of Annoying People: Just Send the EmailIn this episode of Imperfect Marketing, I sit down (solo!) to talk about one of the biggest email marketing myths: the fear of being annoying. If you've ever hesita...
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Episode 304
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20:01

Why Giving Away Your Book Content Actually Increases Sales
Want to grow your audience without sounding like you’re tooting your own horn? This episode will shift your mindset on book marketing—and marketing in general.In this insightful interview, I (Kendra Corman) sit down with Becky Rob...
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Episode 303
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27:56

Why People Who Use AI Will Take Your Job Before AI Does
In this episode of Imperfect Marketing, host Kendra Corman sits down with Nuri Cankaya, VP of Commercial and AI Marketing at Intel and author of AI in Marketing, to break down how artificial intelligence is reshaping ma...
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Episode 302
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43:02

How AI Automation Saves 25% of Your Time Every Week as a Founder
In this episode of Imperfect Marketing, Kendra chats with Aarti Anand, a software product builder turned AI automation consultant, about how small business owners can leverage AI and systems thinking to reclaim their time, energy, and freedom.<...
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Episode 301
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29:21

To Cite or Not to Cite AI
Wondering whether you need to disclose when AI helped you write a blog, email, or proposal? You’re not alone—and this episode is your permission slip to stop second-guessing.In this solo milestone episode, I (Kendra Corman) explore one o...
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Episode 300
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8:33

How Sena 10x'd Her Business with Email Marketing | Fish Story Secrets
In this episode of Imperfect Marketing, I sit down with Sena Wheeler, founder of Sena Sea and a fifth-generation fishing industry entrepreneur. What started as a Thanksgiving road trip idea turned into a thriving business selling premium, susta...
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Episode 299
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24:53

How AI 10x'd This Podcast Network? Behind-the-Scenes Secrets with DM Meador
In this episode of Imperfect Marketing, host Kendra Corman welcomes podcast producer and marketing strategist Dennis "DM" Meador to explore how attorneys—and really any professional—can use high-quality, niche podcasting to build authority, att...
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Episode 298
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33:21

Why Podcast Guesting Beats Social Media?
Ever wonder how to grow your business without constantly chasing leads?In this episode of Imperfect Marketing, host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visi...
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Episode 297
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23:13

Are You Too Close to Your Business?
In this episode of Imperfect Marketing, host Kendra Corman dives into a common but often overlooked entrepreneurial struggle: being too close to your own business. Drawing from personal experience and conversations with clients, Kendra e...
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Episode 296
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16:50

295: Can Storytelling Transform Your Marketing Results? | With Renee Frojo
In this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how p...
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Episode 295
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27:30

294:What Tech Tools Should Small Businesses Use for Marketing Success?
Want to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom AltmanIf tech overwhelms you but you know it could change the way you work and market—this episode is your gatew...
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Episode 294
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30:01

293: Ready to Use Podcasting as a Marketing Tool? Here's How
In this episode of Imperfect Marketing, host Kendra Corman welcomes podcasting coach and marketing expert Darren Saul to unpack the power of podcasting—not just as a content tool, but as a full-fledged marketing engine for business own...
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Episode 293
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27:35

292: My Most Successful Email in 2025 is About A Gas Station
Ever wonder what kind of email actually gets replies—and closes deals?In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch...
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Episode 292
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8:37

291: Why Does SEO Take So Long to Work? | Expert Reveals Timeline Secrets
In this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and ma...
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Episode 291
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26:17

290: Why Is Strategic Marketing More Important Than Daily Posting?
In this episode of Imperfect Marketing, host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, b...
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Episode 290
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23:04

289: Can Media Appearances Boost Your Marketing Authority?
Want to Get Featured on TV, Podcasts, or the News? Here's How to Build Real Authority with Mitch CarsonIf you've ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—t...
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Episode 289
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33:10

288: 5 Mindset Missteps in Your Podcast Pitching and What You Need to Know
In this episode of Imperfect Marketing, I sit down with Christina Lenkowski, podcast visibility expert and founder of Publicity by Christina, to dig into the real reasons your podcast pitches might be falling flat—and w...
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Episode 288
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33:59

287: How to use AI for Marketing Strategy
How to Use AI for Marketing Strategy (Without Losing Your Voice)In this episode of Imperfect Marketing, host Kendra Corman tackles a hot-button topic: AI in marketing strategy. Is it a game-changer, a gimmick, or somethin...
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Episode 287
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15:04

286: Why Marketing Teams Fail: Leadership Tips to Drive Business Results | Marketing ROI
Kendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning ma...
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Episode 286
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21:15

285: Leveraging LinkedIn for Leads and Sales with Guest Colin Hirdman
In this episode of Imperfect Marketing, I sit down with Colin Hirdman, the founder of Rainmaker, to uncover how professionals can use LinkedIn as a powerful revenue-generating tool. Colin shares his journey from entrepreneurship to bui...
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Episode 285
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25:37

284: How Much Should You Pay Micro-Influencers? | Influencer Marketing Guide
In this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively.Da...
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Episode 284
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24:48
