Episode 64: Controlling How You and Your Brand Show up On Google with Jason Barnard, Digital Nomad

In this episode of Imperfect Marketing, I had the honor of speaking with a Digital Nomad, Jason Barnard.

Jason is not just a digital marketing expert; he has been a cartoon blue dog and is a musician with the double bass as his specialty. When we recorded, I got a chance to look around his music room, and it was pretty cool to see all of his instruments.

Basically, we talked about the importance of Google SERPs or Search Engine Result Pages for YOU and your business or organization. 

Two big takeaways:

• Educate Google and give them a consistent message about who you are.
• Think about the customer experience. Google is sending their customers to you; if they have a good experience, they will send them back. If they don't, they won't.

The thought process of Google sending me their customers in search totally blew my mind. I never really thought about it that way.

So many of my customers ask, "how do we rank on page 1? What do we need to do?"

But suppose you flip your thinking to the problem you solve and instead focus on adding value for the visitors that Google sends you. In that case, it takes you further away from games and more toward what you should be thinking about—creating a great user experience for the visitors that come to your site, from Google or anywhere.

Resources from Jason Barnard

• Want to connect with Jason Barnard, digital marketing, musician, and former blue dog in a cartoon?
• Guides to help you manage your brand online 
• The Google search result for Jason Barnard 
• Jason's personal website 

 Additional Free Resources:

• Kendra's favorite WordPress Tools (including Yoast's SEO plugin)
• Defining Your Target Audience
• Generating Content Ideas People Are Searching For 
• Episode 32: Amazon Marketing and Micro-Failures with Annalisa DeMarta
• Learn more about problem aware customers

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