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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
Going after huge markets and large incumbents with Jay Srinivasan, CEO Spoke
Jay Srinivasan, CEO of Spoke, joins the aSaaSins podcast to talk about.
- Going after large incumbents like ServiceNow, SAP, and Salesforce, and how he landed on the problem space for Spoke.
- The differences between being a second time aSaaSin vs. a first time aSaaSin, and what has been easier and harder about each venture.
- Advice he WOULDN'T offer to first time founders and when is the right time to sell your startup.
- The importance of product, go-to-market fit when scaling, and why this is more important than product-market fit.
- Walking through the acquisition process for Jay's two startups, Appurify (Google) and Spoke (Okta).
