.png)
The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
Applying behavioral science to your venture with Kristen Berman, CEO & Co founder of Irrational Labs
Kristen Berman, Co founder of Irrational Labs joins the show to talk about:
- When companies should look to behavioral science to help answer critical questions about their businesses.
- Practical examples and applications of behavioral science that founders can use to drive better outcomes for their startups.
- The three B model of behavioral change and the irony and importance of adding friction to drive better results around onboarding and sign-up flows.
- The importance of asking for help when making friends.
