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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
Building a vertical SaaS powerhouse in salons with Matt Danna, CEO and Co Founder of Boulevard
Matt Danna, CEO and Co Founder of Boulevard, joins the show to talk about:
- How Matt uncovered product-market fit in the salon category
- Boulevard's approach to customer segmentation and targeting, and the company's decision to build a vertical SaaS business versus horizontal SaaS business.
- Matt's approach to fundraising, and how he closed a 70M Series C during one of the most difficult times to fundraise.
- The best and the worst haircuts we've ever received.
