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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
The birth of the "portfolio aSaaSin" and the history and future of marketing automation with Anu Shukla, Co founder of Tapjoy and Botco.ai
Anu Shukla, Co founder and Executive Chairman of Botco.ai, joins the show to talk about:
- The keys to finding product market fit as an entrepreneur, and her experience finding product market fit, multiple times, in various market conditions.
- Anu's experiences as a pioneer in the marketing automation space, as well as the ups and downs of building on someone else's platform.
- Anu's evolution as an entrepreneur from a specialist to a portfolio aSaaSin.
