The aSaaSins Podcast

The birth of the "portfolio aSaaSin" and the history and future of marketing automation with Anu Shukla, Co founder of Tapjoy and Botco.ai

November 18, 2022 Justin Vandehey Season 1 Episode 38
The aSaaSins Podcast
The birth of the "portfolio aSaaSin" and the history and future of marketing automation with Anu Shukla, Co founder of Tapjoy and Botco.ai
Show Notes

Anu Shukla, Co founder and Executive Chairman of Botco.ai, joins the show to talk about:
- The keys to finding product market fit as an entrepreneur, and her experience finding product market fit, multiple times, in various market conditions.
- Anu's experiences as a pioneer in the marketing automation space, as well as the ups and downs of building on someone else's platform. 
- Anu's evolution as an entrepreneur from a specialist to a portfolio aSaaSin.