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The Bridge
The birth of the "portfolio aSaaSin" and the history and future of marketing automation with Anu Shukla, Co founder of Tapjoy and Botco.ai
November 18, 2022
•
Justin Vandehey
•
Season 1
•
Episode 38
Anu Shukla, Co founder and Executive Chairman of Botco.ai, joins the show to talk about:
- The keys to finding product market fit as an entrepreneur, and her experience finding product market fit, multiple times, in various market conditions.
- Anu's experiences as a pioneer in the marketing automation space, as well as the ups and downs of building on someone else's platform.
- Anu's evolution as an entrepreneur from a specialist to a portfolio aSaaSin.
