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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
Beers, brats, and business with Troy Vosseller, co founder of the Gener8tor accelerator and Sconnie Nation (On Wisconsin!!)
Troy Vosseller, Co founder of the Gener8tor accelerator and Co founder of Sconnie Nation joins the show to talk about
- Troy's experience founding a startup accelerator, and the similarities and differences of being an entrepreneur and investor.
- The story behind Sconnie Nation and how Troy established a meaningful and lasting brand.
- How Troy got into the business of selling his own brand of beer, and how he thinks about category expansion.
