The Bridge

How Gusto used "Word of Mouth" to grow to more than 300K customers with Josh Reeves, CEO and Co founder of Gusto

September 01, 2023 Season 1 Episode 79
The Bridge
How Gusto used "Word of Mouth" to grow to more than 300K customers with Josh Reeves, CEO and Co founder of Gusto
Show Notes

Josh Reeves, Co founder and CEO of Gusto, joins the show to talk about

  • Using Word of Mouth growth to over 300,000 business customers 
  • Battling against payroll giants like Intuit and ADP to build a category leader, and how much attention Josh pays to competitors
  • How payroll is evolving, and how Gusto is innovating to support small business on a global scale.
  • The advice Josh gives founders building their first company from his first startup prior to Gusto.