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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
A pet owner & wallet's best friend. Disrupting pet insurance with Hedda Båverud Olsson, CEO and Co founder of Lassie
Hedda Båverud Olsson, CEO and Co founder of Lassie, joins the show to talk about
- The Pet insurance and pet ownership space, the major insurance incumbents, and Lassie's focus on preventative veterinary practices.
- Chicken problems and how different cultures view pet ownership.
- Hedda's experience closing out her €23M Series B round from Balderton Capital, and best practices on how to close your round efficiently.
- Hedda's experience in the music business, and how it helped her become a stronger entrepreneur.
