The Bridge
The "Mamba" of brand marketing and the future of MarTech with Adam Katz, CEO of Sightly
May 31, 2024
Justin Vandehey
Season 1
Episode 111
The "Mamba" of brand marketing and the future of MarTech with Adam Katz, CEO of Sightly
The Bridge
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The Bridge
The "Mamba" of brand marketing and the future of MarTech with Adam Katz, CEO of Sightly
May 31, 2024
Season 1
Episode 111
Justin Vandehey
Adam Katz, CEO of Sightly, joins the show to talk about
- Adam's journey from IC to becoming the CEO at Sightly and leading from the front
- The evolution of the marketing tech category and generating an authentic brand voice in the era of AI.
- How Kobe Bryant inspired Sightly's Brand Mentality vision and narrative.
- Caitlin Clark and the future of the WNBA brand and women's sports.
- Defining your brand through what you say AND what you do.
Adam Katz, CEO of Sightly, joins the show to talk about
- Adam's journey from IC to becoming the CEO at Sightly and leading from the front
- The evolution of the marketing tech category and generating an authentic brand voice in the era of AI.
- How Kobe Bryant inspired Sightly's Brand Mentality vision and narrative.
- Caitlin Clark and the future of the WNBA brand and women's sports.
- Defining your brand through what you say AND what you do.