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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
Selling Troops to Salesforce and the differences & similarities of building B2B and D2C companies with Dan Reich, CEO and Co founder of Troops
Dan Reich, Co founder and CEO of Troops.ai joins the show to talk about:
- The story behind founding Troops and the sale of Troops to Slack.
- The story behind founding TULA, an industry leader in the skincare business, and the sale of TULA to P&G.
- The biggest differences and surprising similarities of running an enterprise SaaS business and D2C skincare company (and how to apply best practices across both business types to one another)
- His perspective on managing stress and pressure as an entrepreneur, and the importance of "thinking bigger" when building your business.
