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The Bridge
Building a big business in cannabis with Roger Obando, Co founder and CTO of Baker
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Season 1
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Episode 46
Roger Obando, CTO at Loyalsnap and Co founder of Baker Technologies (acquired by TILT Holdings), joins the show to talk about
- The evolution of the cannabis space, customer segmentation in weed, and the customer profile of the Chardonnay mom!
- Roger and team's experience raising capital for Baker, and his experience authoring his book, "The Highest Common Denominator",
- The differences of being a CTO that takes a company from 0 to 1 and a CTO that takes a company from 1 to 100 (and beyond).