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The Bridge
From Kickstarter to the Queen of Scotch w/ Carin Luna-Ostaseski, Founder of SIA Scotch Whisky
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Justin Vandehey
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Season 1
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Episode 112
Carin Luna-Ostaseski, Founder of SIA Scotch Whisky, joins the show to talk about
- The process Carin went through to kickstart the SIA brand, and being the first hispanic woman to found a Scotch brand.
- The state of the spirits industry and how SIA positions itself and competes with other liquor brands in the beverage category.
- The "bonsai tree" method of building your company, and the importance of "starting in your own backyard" when launching a brand.