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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
Should you launch a free product? + solving for the "accidental IT manager" w/ Martin Pannier, CEO of Primo
Martin Pannier, Co founder and CEO of Primo joins the show to talk about
- Lessons learned building product at Gusto that led to solving for the "accidental IT Manager"
- The decision to launch a free product SKU, PLG, and considerations to make before launching a free product
- The pros and cons of building your startup pitch with your VCs.
