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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
Creating a voice & venture for those unable to speak with Dr. Maheen Mausoof Adamson, CEO of Soof Solutions
Dr. Maheen Mausoof Adamson, CEO and Co founder of Soof Solutions, joins the show to talk about
- The intersection of neuroscience at Stanford and entrepreneurship, and path to founding Soof.
- Building Soof to help her father speak again after experiencing a stroke in 2007.
- The importance of timing and how Apple's advancements in hardware openned up the market for Soof.
- How Dr. Adamson worked with Stanford and the biodesign program to apply research and real patient interacton insights to build their venture.
- How to leverage your investors and advisors to complement your team's strengths.
