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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
Building an audience, creating a movement w/ Jared Robin, Co-Founder of RevGenius
Jared Robin, Co founder of RevGenius and Audience Haus, joins the show to talk about
- Jared's first sales job, cold calling office managers at FedEx to building a fashion blog with 10K monthly subscribers.
- The art of audience building, and how a LinkedIn group chat turned into an engaged 50,000 community
- What does it take for a B2B company to successfully build an audience
- Reflecting back on the presidential election and lessons learned in audience building.
- The trends of B2B SaaS companies purchasing media businesses and the future of enterprise content.