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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
Selling phones out of a van to IPO with Brett Beveridge, Founder and CEO of T-ROC
Brett Beveridge, Founder & CEO of T-ROC, joins the show to share his journey from bouncer and bartender to building one of the largest retail operators in the U.S.
We dive into:
- How he started selling cell phones out of a van and took Let's Talk Cellular public before selling to Nextel
- What’s fueled his 20+ year run building T-ROC
- His take on when to expand product lines — and when to stay focused
- How to think about funding: bootstrapping vs. venture capital
