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The Thread Podcast
The Thread Podcast explores the future of enterprise sales in the era of AI.
Hosted by Justin Vandehey, founder of Thread, we bring together top sales leaders, enablement pros, and innovators shaping how go-to-market teams grow and win.
Each episode dives deep into what’s changing in sales—from real-time AI coaching to modern revenue systems of action—and features actionable insights from CROs, RevOps leaders, startup founders, and the technologists building the next generation of tools. Whether you’re scaling founder-led sales or leading a global GTM team, you’ll walk away with new strategies to improve seller performance, accelerate deal cycles, and leverage AI for growth.
If you’re ready to think differently about sales execution and the future of GTM, follow The Thread and join the conversation.
The Thread Podcast
Rebranding the Bridge: The Thread Podcast Launch
In this episode of the Thread Podcast, host Justin Vandehey introduces his co-founders Jeremy Vandehey and Samuel Kenney as they discuss their journey in building Thread, a company focused on enhancing the go-to-market strategy for sales teams. The conversation explores the challenges of acquiring the first customer, aligning sales operations, and the importance of technology in sales. They delve into the future of sales technology, the role of AI in augmenting seller efficiency, and the competitive landscape of the sales industry. The episode concludes with insights on lessons learned from their experiences and the official launch of Thread.
Takeaways
- The consistent challenge for founders is acquiring the first customer.
- Empathy for the seller's experience is crucial in product development.
- Sales is a critical function for every startup, not just a separate department.
- Technology is rapidly changing the sales landscape, making it essential to innovate.
- AI can significantly enhance seller efficiency and effectiveness.
- Understanding the competitive landscape is vital for product positioning.
- Building a product that meets the needs of sellers is key to success.
- The rate of technology adoption is increasing, requiring quick adaptation.
- Founders must navigate noise and chaos in the current market environment.
- Feedback from users is essential for continuous improvement of the product.
Chapters
00:00 Introduction to Thread Podcast and Founders' Journey
05:36 The Importance of Sales Operations and Customer Understanding
08:24 Innovating in the Go-to-Market Space
11:07 Building a Product for Sellers
14:00 Challenges and Rewards of Founding Thread
16:47 The Future of Sales Technology and AI
19:45 Augmenting Seller Efficiency with Technology
22:41 Navigating the Competitive Landscape
24:41 Lessons Learned from Building Thread
27:15 Closing Thoughts and Call to Action
35:51 Introduction and Excitement for the Journey
36:48 Invitation to Join and Future Guests
37:17 Gratitude and Encouragement for Listeners
