The Thread Podcast

The Future of Sales: AI and Human Connection with Karan Singh, SVP of GTM Operations & Strategy @ LaunchDarkly

Justin Vandehey Season 1 Episode 136

In this episode of the Thread Podcast, host Justin Vandehey speaks with Karan Singh, SVP of Go-to-Market Strategy and Operations at LaunchDarkly. They discuss Karan's extensive background in various tech companies, the evolving role of AI in sales, and the importance of human connection in go-to-market strategies. 

Karan emphasizes the need for productivity over leanness in sales organizations and highlights the challenges of training and developing sellers in a fast-paced environment. He also shares insights for new revenue operations professionals, stressing the importance of seller readiness and effective onboarding processes.


Takeaways

  • Karan Singh has a diverse background in tech, having worked in cybersecurity, data warehousing, and vertical SaaS.
  • AI tools should enhance human connections rather than replace them in sales processes.
  • Productivity is more important than leanness in sales organizations.
  • The average tenure of a seller is around 18 months, highlighting the need for effective training.
  • Investing in seller readiness early can lead to long-term success in sales organizations.
  • Automation can help sellers focus on meaningful human interactions.
  • Sales training should be consistent and comprehensive to ensure seller success.
  • Understanding customer needs is crucial for effective sales conversations.
  • Karan emphasizes the importance of developing B sellers into A sellers.
    The role of Rev Ops is multifaceted, requiring a focus on strategy, systems, and seller enablement.

  • Chapters

    02:26 Karan Singh's Journey in Go-to-Market Strategy
    07:15 The Role of AI in Sales and Human Connection
    10:36 Productivity vs. Leanness in Sales Organizations
    14:13 Challenges in Seller Training and Development
    18:53 Key Insights for New Rev Ops Hires

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