Natalie talks with Paul Endelman whose father Ken started the world's largest manufacturer of pilates equipment and education. Paul is head of sales strategy at Balanced Body and he tells the story of how his father went from building custom water beds to building custom exercise equipment for a famous Hollywood trainer.
Paul tells Natalie how his grandfather instilled in him a love of art that led him to seek out art all over the world and eventually come back to Sacramento and help put together large public art projects like the Art Hotel. That type of civic involvement inspired Paul to take his innovative business skills to help solve problems in the community in Sacramento during the pandemic.
Lastly, Paul talks about how Balanced Body pivoted their business model during the pandemic and how they are still striving to overcome supply chain and manufacturing issues.
Visit the Balanced Body website
Visit the Capital Region Family Business Center website
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