Between Product and Partnerships
Building an ecosystem requires close collaboration between product and partnerships. We're talking to product, partnership, and engineering leaders about how to build, support, and scale SaaS ecosystems that result in happier customers and more revenue. Watch, listen, or read the interviews.
Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here:
Blog - https://www.pandium.com/blog
Resources - https://www.pandium.com/resource-center
Episodes
20 episodes
Build vs Buy: How to Choose the Right Integration Strategy for Your B2B SaaS Business
Justuno is a website marketing automation platform that's tried a lot of different strategies for speeding up the development of integrations their customers need.From building integrations in-house to outsourcing to different varieties...
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43:44
Understanding Different Partnership Motions
In this podcast interview we sat down with Marco De Paulis, Director, Ecommerce Partnerships at Ryder. Marco stresses the importance of being prescriptive and detailed in integration proposals. By engaging with customers early on, gathe...
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31:33
Uncovering the Power of Partner Operations: Strategies, Advocacy, and the State of Partner Tech
We interviewed Lindsey Traub, the Sr. Director and Head of Partner Programs and Operations @ Simpro Software. Hear her take on: Making the pitch for resources: How to effectively advocate for the res...
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38:45
Exploring Overlooked Aspects of Building Integrations & Partnerships: Considerations for Use Cases and Scalability
On this episode of our podcast Between Product and Partnerships we interviewed Swetha Kolli, Head of Integrations Engineering and Technical Services at Bolt. In this interview she shared: Frequently neglected parts of the integ...
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27:07
Choosing Strategic Partnerships Optimized for Joint Value & Managing Expectation Around ROI - Episode 16
We interviewed Gary Ballabio, the VP of Technology Partnerships at Cloudinary. In this interview he shared: *A framework for choosing strategic partnerships optimized for joint value.*Where he believes tech partnerships bring ...
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28:43
Learnings From a Decade of Product Partnerships w/ the Head of Partner Growth at Atlassian - Episode 15
Richard O'Connell is the Head of Partner Growth at Atlassian, and has been working on product partnerships at Atlassian for a little over a decade.In this interview Richard shares: How he suggests partner managers and l...
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24:35
The Benefits of Reporting to Sales & Best Practices for Cross-functional Collaboration - Episode 14
In this episode of Between Product and Partnerships, we spoke with Katherine Tooley, a Technology Partnerships Manager at LogicGate, a modern risk management platform. An an engineer turned technology partner manager, she now serves as ...
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35:20
Auditing the Health & Mutual Success of Tech Partnerships - Episode 13
In this episode we spoke with Caitlin Teed, an integration partner manager at Ryder Ecommerce by Whiplash, a 3rd party logistics provider for enterprise and fast growing Ecommerce brands. In this...
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33:34
Tactics for Scaling Technology Partner Marketing and Attribution Tracking - Episode 12
Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services. In this interview she shares:How smaller companies can get the attention of larger partnersUn...
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39:51
Addressing Barriers to Technology Partner Engagement and Enablement - Episode 11
Rachel Collie is the Director of Technology Partnerships and App Marketplace at Unanet. When Rachel initially joined Unanet, she realized that there were ...
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28:22
Leveraging Partner Data & Tracking Partner Influence on Sales - Episode 10
Kalen Kimm is currently launching the partnerships program as the Strategic Partnerships Director at Jebbit, the leading software to capture zero-p...
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21:58
Content Marketing for B2B SaaS & Technology Partnerships - Episode 9
Rish (Rishabh) Bhandari is the Founder and CEO of Content Beta, a content studio for B2B SaaS companies. In this episode Rish share...
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20:09
App Marketplaces and Managing the Long-Tail Partner Experience - Episode 8
Ian Cugniere is the Program Manager for the App Marketplace at Aircall, a cloud-based call center and phone system that integrates seamlessly with popular productivity and helpdesk tools.In this intervi...
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40:42
Design-First Approach to Building APIs & a Developer Experience and Industry Trends - Episode 7
Steve Rodda is the CEO of Stoplight, a global API design and documentation platform that helps SaaS companies design, test, mock, & document APIs. For several years he has held various leadership roles in engineering and produc...
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35:56
Strategies for Prioritizing Tech Partners and Refining the Tech Partner Experience - Episode 6
Krishanth Thangarajah is the Senior Director & Head of EMEA and LATAM Partnerships at Yellow.ai working with Channel and Tech Partners. Before Yellow.ai, he spent 3 years at Freshworks where his team vetted use cases and added...
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46:13
Advice for Building and Managing a Technology Partner Program - Episode 5
Chris Lavoie leads Gorgias' technology partner program as their Technology Partnerships Lead. About 2 years ago he was their only Technology Partnerships Manager. Since then, Gorgias' technology partner program has grown to a team of 6, become ...
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30:11
User-Centric Approach for Building Product Integrations - Episode 4
Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, and shares processes she has used to implement this approach in her day-to-day. She also provides tactical advice ...
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35:51
Defining Data Integration and The Modern Data Landscape - Episode 3
Arpit Choudhury, the Founder of astorik, first started working in the data space at Integromat where he grew their community of automation enthusiasts and contributed to building their data infrastructure and partner ecosystem. The...
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41:58
Developer Experience for Partners & Customers: Trends and Best Practices - Episode 2
Sid Maestre, The Director of Developer Relations and Advocacy at Lob, talks about customer vs partner DX, trends in developer relations and API standards, and creating a developer community. If you're interested in networking with ...
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44:22
Building Product Integrations that Drive the Most Business Impact with Francois Grenier - Episode 1
We Interviewed Francois Grenier, the Head of Technology Partnerships at Sendoso and former Head of Platform Partnerships at Typeform about the importance of product thinking for technology partnerships, building Integrations for customer ret...
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41:41
