Between Product and Partnerships
Building integrations and a SaaS ecosystem requires close collaboration between product, tech partnerships, and other GTM and technical teams. We're talking to product, partnership, and engineering leaders about how to build, support, and scale integrations and SaaS ecosystems that result in happier customers and more revenue. Watch or listen on YouTube and most podcast directories.
Want to access more content on integrations, APIs, and technology partnerships? Check out our blog and resources page here:
Blog - https://www.pandium.com/blog
Resources - https://www.pandium.com/resource-center
Episodes
43 episodes
Why Partnerships Fail (and How to Fix Them): Insights from Jenn Steele, SoundGTM
In this episode of Between Product and Partnerships, Cristina Flaschen sits down with Jenn Steele, CEO of
Why AI Doesn’t Replace Product Thinking: Insights from Stephanie Neill, Stripe
In this episode of Between Product and Partnerships, Cristina Flaschen sits down with
How to Build Integrations with Platforms Bigger Than You Without Getting Stuck at the Bottom of the Queue
In this episode of Between Product and Partnerships, Biljana Pecelj joins C...
No-Code vs Code First: Why Visual Builders Often Lead to Integration Dead Ends
Integrations look deceptively simple until they become the backbone of your business. In this episode of Between Product and Partnerships, Pandium CEO Cristina Flaschen sits down with Scott Lavery, Senior Product Manager at Arkestro. T...
How Jacqueline Karlin Turns Purpose into Products at PayPal, Meta, Amazon
How do you turn mission into products that actually work?In this episode of Between Product and Partnerships, Pandium CEO Cristina Flaschen sits down with product leader Jacqueline Karlin to unpack how mission-driven thinki...
Leading Product Through Different Stages of Growth
In this episode of Between Product and Partnerships, Cristina Flaschen speaks with Mike Gelber, Chief Product Officer at Impiricus, about his career path and the experiences that shaped his approach to product leadership in healthcare....
Why Your Data Is Failing You, and the Architecture That Finally Fixes It
In this episode of Between Product and Partnerships, Cristina Flaschen sits down with Michael Kowalchik, Founder and CEO of Matterbeam, to unpack why so many companies still feel stuck when working with their data. Drawing on ye...
The System Behind Successful SaaS Product Launches
In this episode of Between Product and Partnerships, Cristina Flaschen speaks with Therese Stowell, VP of Product Launch at Anaplan, about what it takes to design scalable, repeatable product launch systems inside fast-moving Sa...
Why the Best Product Leaders Think Beyond Delivery
In this episode of Between Product and Partnerships, Cristina Flaschen talks with Francesca Smedberg, VP of Prod...
When AI Meets Security: Managing Risk in Connected Systems
In this episode of Between Product and Partnerships, Cristina Flaschen, CEO of Pandium, speaks with Nate Lee, Founder...
Powering Ecosystems with Partnerships Services and AI
In this episode, Cristina Flaschen speaks with Chris Samila, Co-Founder of Partnership Leaders, about what makes ecosystems thrive, how services and partnerships intersect, and how AI is reshaping the partner landscape.Chris’s Journey...
AI, Compliance, and the Future of Healthcare with Arvita Tripati
In this episode of Between Product and Partnerships, Cristina Flaschen sits down with Arvita Tripati, a seasoned healthcare product leader and advisor. They explore her unique journey from customer service in medical devices to leading...
Why Partnerships Are the Future of SaaS Growth
In this episode of Between Product and Partnerships, Pandium CEO Cristina Flaschen speaks with Beth Beese, Director of Partnerships at Loopio, about her unique journey into partnerships, building an ecosystem from the ground up, and why cross-f...
Engineering with Intent: AI, Interoperability, and Authenticity
In this episode, Cristina Flaschen, CEO of Pandium, sits down with Ben Marks, longtime developer advocate and open source champion, to explore the evolving role of ecosystems and communities in the tech industry. From e-commerce to AI, their di...
Navigating Product Leadership Through Acquisition: Lessons from Shipt and Target
In this episode, Cristina Flaschen, CEO of Pandium, speaks with Bani Malhotra, a seasoned product leader with experience at Walmart, Shipt, and Narvar. They discuss the complex realities of scaling products, leading through acquisition, and ali...
Developing standards in the rapidly evolving field of AI
In this discussion, Cristina Flaschen, CEO of Pandium, speaks with Heather Flanagan, Principal at Spherical Cow Consulting, and Shon Urbas, CTO of Pandium, about the complex realities of building integrations when identity, compliance, and data...
Navigating Integration Challenges in Cybersecurity: Insights from Stellar Cyber
In this discussion, Cristina Flaschen, CEO of Pandium, speaks with Kayleen Standridge
Empowering Consumers and Partners: The Product Principles Behind Carputty’s Platform Success
In this discussion, Cristina Flaschen, CEO of Pandium, interviews Archna Carlstone, Head of Product at Carputty, about building, scaling, and evolving SaaS platforms, with a focus on Carputty’s journey from an internal finance tool to a white-l...
Designing for Developers: Integrations, AI, and UX at Canva
In this discussion, Cristina sits down with Faria Anzum, Developer Experience Product Design Lead at Canva, to explore her approach to SaaS integrations, developer experience, as well as the impact of AI on building scalable partner ecosystems....
Lessons in Resilient Integration Design and Building Integrations That Break (Gracefully)
In this episode of Between Product and Partnerships, Cristina Flaschen sat down with Shrijit Patel, Technical Product Manager at C...
From AppExchange to Canva: Lessons from Two Decades in Ecosystems With Indy Sen
In this episode of Between Product and Partnerships, we sit down with Indy Sen, Product Marketing Manager for Ecosystem at Canva, to explore what it really takes to build a thriving SaaS platform and developer ecosystem.Indy shares hard...
Creating a High-Impact Integration Strategy for 2025
As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential.In this conversation, we spoke with Product Managers and Technology Partnerships...
How to Overcome and Avoid Integration Scaling Pains
In this episode, we’re joined by integration experts Venkat Iyer (Talkdesk), Shon Urbas (Pandium), and Trevor Schueren (Workable) for a deep dive into the strategies behind successfully scaling SaaS integration efforts. Moderated by
Build vs Buy: How to Choose the Right Integration Strategy for Your B2B SaaS Business
Justuno is a website marketing automation platform that's tried a lot of different strategies for speeding up the development of integrations their customers need.From building integrations in-house to outsourcing to different varieties...