Book Marketing Mentors
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
526 episodes
How to Overcome Perfectionism When Writing a Nonfiction Book - BM525
Are you actually stuck… or are you hiding behind perfection?Most nonfiction authors say they’re “not ready.” Kristin Bentley calls that out for what it is.As founder and CEO of EP House, Kristin has spent 25+ years...
How to Market a Fiction Book Before It’s Finished (What Most Authors Get Wrong) - BM524
Are you writing a novel… or quietly hoping people will magically find it later?This week’s guest, Olivia Zugay, isn’t here for that fantasy.As a marketing and sales strategist for self-published fiction authors and f...
How to Turn Your Ideas Into a Book Readers Can’t Put Down - BM523
Why do some nonfiction books get read… and others get put down halfway through?If your book isn’t connecting the way you expected, it’s probably not a marketing issue. It’s how the message is landing on the page.This week’s...
Don’t Believe the Hype: How to Safeguard Author Trust in the Age of AI - BM522
Are you building your authority… or quietly eroding it without realizing it?In a world where AI can write, mimic, and scale content in seconds, trust has become fragile.And for nonfiction authors, that changes everything.
Beyond Book Sales: How to Build a Profitable Author Platform - BM-521
You wrote the book. You got it published. You’ve been putting yourself out there.So why is it still not bringing in real income?This week’s guest, Robin Ayoub—founder and CEO of N49 Networks, fractional CRO, and podcast hos...
How to Turn a Single Book Into Lasting Income, Authority, and Opportunity - BM520
What if your book isn’t the product… but the foundation of everything that follows? Many authors publish with hope that book sales will drive income. Few realize the real opportunity lies in what the book makes possible. This week’s...
The Substack Model: How to Go From Zero Readers to Paid Subscribers - BM519
What if your next reader wasn’t on Amazon… but already waiting for you on Substack?This week, Sinem Günel, bestselling Substack creator and co-founder of Write, Build, Scale, unpacks how nonfiction authors can turn Substack into a powerf...
Different Isn’t Enough: How to Build True Distinction as an Author - BM518
Everyone says your book needs to be different.But what if “different” is exactly why it gets ignored?In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors ...
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Numerology for Authors: How to Use Numbers to Shape Your Book Success - BM517
What if the success of your book isn’t only about strategy… but also about alignment? In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surpri...
Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516
Are you making book marketing harder than it needs to be? Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens...
From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515
Is your book working as hard as you did to write it? Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying ...
Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514
Are you struggling to turn readers into high-paying coaching clients with your book? You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. Th...
How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513
What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach?This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business
How to Use Expert Authority to Stand Out and Sell More Books - BM512
What if expert authority isn’t something you claim—but something the market recognizes?Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed.Th...
How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511
What if your book wasn’t the end of the journey, but the doorway to the stage?If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link.This week’s guest is...
How to MasterPodcast Guesting to Promote Your Book and Brand - BM510
Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically.In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly ...
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How to Unlock the Secret to Creating Value for Readers with Your Books - BM509
Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey?This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker ...
How to Create a Book Marketing Strategy That Feels Natural and Gets Results - BM508
Does your book marketing feel forced, awkward, or exhausting?In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you a...
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How to Use Website Analytics to Sell More Books and Attract the Right Readers - BM507
Are you guessing what works on your author website, or do you actually know?In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She sho...
How to Market Your Book Without a Big Budget or Big Following - BM506
Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck.In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest exper...
How to Use Fairy-Tale Story Structure for More Effective Book Marketing - BM-505
What if the secret to a more powerful author brand isn’t working harder… but thinking more like a storyteller?If you’ve ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Tod...
How to Boost Your Book Sales with Innovative Marketing Hacks - BM504
Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur ...
How to Claim Market Eminence to Stand Out and Succeed as an Author - BM503
Drowning in a noisy book market? This episode hands you the lifeline.Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that s...
How to Narrate Your Own Audiobook and Boost Book Sales with Your Voice - BM502
What if your voice could sell more books than your marketing plan?This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiob...
How to Use Intuition to Grow Your Author Success - BM501
Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit?This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Root...
