Book Marketing Mentors
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
513 episodes
How to Use Expert Authority to Stand Out and Sell More Books - BM512
What if expert authority isn’t something you claim—but something the market recognizes?Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed.Th...
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Season 3
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Episode 512
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29:24
How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511
What if your book wasn’t the end of the journey, but the doorway to the stage?If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link.This week’s guest is...
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Season 3
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Episode 511
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33:37
How to MasterPodcast Guesting to Promote Your Book and Brand - BM510
Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically.In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly ...
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Season 3
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Episode 510
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29:12
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How to Unlock the Secret to Creating Value for Readers with Your Books - BM509
Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey?This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker ...
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Season 3
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Episode 509
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27:33
How to Create a Book Marketing Strategy That Feels Natural and Gets Results - BM508
Does your book marketing feel forced, awkward, or exhausting?In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you a...
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Season 3
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Episode 508
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29:30
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How to Use Website Analytics to Sell More Books and Attract the Right Readers - BM507
Are you guessing what works on your author website, or do you actually know?In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She sho...
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Season 3
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Episode 507
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27:25
How to Market Your Book Without a Big Budget or Big Following - BM506
Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck.In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest exper...
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Season 3
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Episode 506
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34:16
How to Use Fairy-Tale Story Structure for More Effective Book Marketing - BM-505
What if the secret to a more powerful author brand isn’t working harder… but thinking more like a storyteller?If you’ve ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Tod...
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Season 3
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Episode 505
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26:19
How to Boost Your Book Sales with Innovative Marketing Hacks - BM504
Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur ...
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Season 3
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Episode 504
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21:43
How to Claim Market Eminence to Stand Out and Succeed as an Author - BM503
Drowning in a noisy book market? This episode hands you the lifeline.Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that s...
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Season 3
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Episode 503
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29:15
How to Narrate Your Own Audiobook and Boost Book Sales with Your Voice - BM502
What if your voice could sell more books than your marketing plan?This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiob...
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Season 3
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Episode 502
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30:12
How to Use Intuition to Grow Your Author Success - BM501
Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit?This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Root...
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Season 3
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Episode 501
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31:11
Celebrating 500 Episodes of Book Marketing Mentors
What if the future of book marketing could completely redefine your success as a nonfiction author?In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps...
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Season 2
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Episode 500
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12:42
Audiobook Marketing Secrets: How to Use Your Voice to Grow Your Brand - BM499
Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers?This week’s guest expert, Mary Catherine Jones, award-winning executive producer and founder of The Audiobook Experience
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Season 2
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Episode 499
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30:10
The Hidden Energy Block Holding Back Your Book Success (and How to Break Free) - BM498
Ever wondered how mastering your personal energy could unlock your book marketing superpower?This episode flips the script on book marketing.Isabel von Boetticher uncovers how mastering your personal energy can transform fe...
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Season 2
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Episode 498
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27:24
The Secret Author Weapon: How to Use Book Awards to Boost Your Visibility - BM497
Think book awards are only about bragging rights? Think again.This week’s guest expert, Carol Abrahamson, knows the power of book awards. She’s the founder of Executive Authors, a former McGraw-Hill executive, and a longtime award...
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Season 2
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Episode 497
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26:02
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How to Best Turn Your Book into a Business-Building Machine - BM496
What if your book could become the single most powerful marketing tool for your business?This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your b...
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Season 2
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Episode 496
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29:47
How to Attract Readers and Sell More Books With a High-Converting Website - BM495
Is your author website quietly sabotaging your book sales?This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books.Our guest exper...
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Season 2
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Episode 495
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29:57
From Book to Bank: How to Uncover Your Book's Hidden Wealth - BM494
What if your book could be more than just a one-time product—what if it could become a multi-stream income machine?This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has h...
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Season 2
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Episode 494
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29:34
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How to Go from Overlooked to In-Demand with Effective Publicity Strategies - BM493
Struggling to cut through the noise and get media attention for your book?This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. Wit...
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Season 2
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Episode 493
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32:23
How to Turn Your Book into a Scalable and Successful Speaking Business - BM492
You want to speak. You’ve got a message. But is your business ready to keep what the stage brings?In this episode, bestselling author and strategist Israel Duran shares why chasing visibility without structure is a costly...
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Season 2
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Episode 492
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31:47
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Laugh Lines: How to Turn Everyday Moments Into Story Gold - BM491
Think you’re not funny? Think again. This episode shows you how to add humor to your writing without sounding fake or forced. You’ll see how laughter creates stronger connections, makes stories unforgettable, and adds serious appeal ...
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Season 2
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Episode 491
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26:36
How to Train AI to Sound Like You to Supercharge Your Book Marketing - BM490
Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s a...
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Season 2
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Episode 490
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27:48
Book Marketing Mistakes Most Authors Make—And How to Avoid Them - BM489
Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works.You’ll get the inside track on...
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Season 2
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Episode 489
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27:13
AI Leverage: How to Repurpose Your Book into Strategic Marketing Assets - BM488
Think AI can’t sound like you? Think again.Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice.She breaks down how to save time, repurp...
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Season 2
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Episode 488
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32:24
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