Book Marketing Mentors
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
519 episodes
Different Isn’t Enough: How to Build True Distinction as an Author - BM518
Everyone says your book needs to be different.But what if “different” is exactly why it gets ignored?In a marketplace flooded with AI content and endless new titles, standing out has become harder than ever. Many authors ...
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Season 3
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Episode 518
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29:21
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Numerology for Authors: How to Use Numbers to Shape Your Book Success - BM517
What if the success of your book isn’t only about strategy… but also about alignment? In this intriguing conversation, internationally recognized business numerologist Frea O’Brien shares how the language of numbers can offer surpri...
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Season 3
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Episode 517
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26:19
Stop Guessing: How to Build Sales with Smarter Book Marketing - BM516
Are you making book marketing harder than it needs to be? Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens...
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Season 3
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Episode 516
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26:59
From Book to Business: How to Turn Your Message into a Profitable Platform - BM-515
Is your book working as hard as you did to write it? Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying ...
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Season 3
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Episode 515
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26:34
Unlocking the Secrets: How to Convert Readers into Coaching Clients - BM514
Are you struggling to turn readers into high-paying coaching clients with your book? You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. Th...
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Season 3
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Episode 514
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31:02
How to Sell Your Book Without Feeling Salesy or Inauthentic - BM513
What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach?This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business
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Season 3
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Episode 513
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30:57
How to Use Expert Authority to Stand Out and Sell More Books - BM512
What if expert authority isn’t something you claim—but something the market recognizes?Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed.Th...
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Season 3
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Episode 512
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29:24
How to Use Speaking Engagements to Expand Your Book’s Reach and Credibility - BM511
What if your book wasn’t the end of the journey, but the doorway to the stage?If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link.This week’s guest is...
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Season 3
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Episode 511
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33:37
How to MasterPodcast Guesting to Promote Your Book and Brand - BM510
Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically.In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly ...
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Season 3
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Episode 510
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29:12
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How to Unlock the Secret to Creating Value for Readers with Your Books - BM509
Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey?This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker ...
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Season 3
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Episode 509
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27:33
How to Create a Book Marketing Strategy That Feels Natural and Gets Results - BM508
Does your book marketing feel forced, awkward, or exhausting?In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you a...
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Season 3
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Episode 508
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29:30
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How to Use Website Analytics to Sell More Books and Attract the Right Readers - BM507
Are you guessing what works on your author website, or do you actually know?In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She sho...
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Season 3
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Episode 507
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27:25
How to Market Your Book Without a Big Budget or Big Following - BM506
Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck.In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest exper...
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Season 3
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Episode 506
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34:16
How to Use Fairy-Tale Story Structure for More Effective Book Marketing - BM-505
What if the secret to a more powerful author brand isn’t working harder… but thinking more like a storyteller?If you’ve ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Tod...
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Season 3
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Episode 505
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26:19
How to Boost Your Book Sales with Innovative Marketing Hacks - BM504
Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur ...
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Season 3
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Episode 504
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21:43
How to Claim Market Eminence to Stand Out and Succeed as an Author - BM503
Drowning in a noisy book market? This episode hands you the lifeline.Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that s...
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Season 3
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Episode 503
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29:15
How to Narrate Your Own Audiobook and Boost Book Sales with Your Voice - BM502
What if your voice could sell more books than your marketing plan?This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiob...
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Season 3
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Episode 502
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30:12
How to Use Intuition to Grow Your Author Success - BM501
Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit?This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Root...
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Season 3
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Episode 501
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31:11
Celebrating 500 Episodes of Book Marketing Mentors
What if the future of book marketing could completely redefine your success as a nonfiction author?In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps...
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Season 2
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Episode 500
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12:42
Audiobook Marketing Secrets: How to Use Your Voice to Grow Your Brand - BM499
Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers?This week’s guest expert, Mary Catherine Jones, award-winning executive producer and founder of The Audiobook Experience
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Season 2
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Episode 499
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30:10
The Hidden Energy Block Holding Back Your Book Success (and How to Break Free) - BM498
Ever wondered how mastering your personal energy could unlock your book marketing superpower?This episode flips the script on book marketing.Isabel von Boetticher uncovers how mastering your personal energy can transform fe...
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Season 2
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Episode 498
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27:24
The Secret Author Weapon: How to Use Book Awards to Boost Your Visibility - BM497
Think book awards are only about bragging rights? Think again.This week’s guest expert, Carol Abrahamson, knows the power of book awards. She’s the founder of Executive Authors, a former McGraw-Hill executive, and a longtime award...
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Season 2
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Episode 497
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26:02
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How to Best Turn Your Book into a Business-Building Machine - BM496
What if your book could become the single most powerful marketing tool for your business?This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your b...
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Season 2
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Episode 496
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29:47
How to Attract Readers and Sell More Books With a High-Converting Website - BM495
Is your author website quietly sabotaging your book sales?This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books.Our guest exper...
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Season 2
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Episode 495
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29:57
From Book to Bank: How to Uncover Your Book's Hidden Wealth - BM494
What if your book could be more than just a one-time product—what if it could become a multi-stream income machine?This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has h...
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Season 2
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Episode 494
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29:34
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