Book Marketing Mentors
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
499 episodes
The Hidden Energy Block Holding Back Your Book Success (and How to Break Free) - BM498
Ever wondered how mastering your personal energy could unlock your book marketing superpower?This episode flips the script on book marketing.Isabel von Boetticher uncovers how mastering your personal energy can transform fe...
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Season 2
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Episode 498
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27:24
The Secret Author Weapon: How to Use Book Awards to Boost Your Visibility - BM497
Think book awards are only about bragging rights? Think again.This week’s guest expert, Carol Abrahamson, knows the power of book awards. She’s the founder of Executive Authors, a former McGraw-Hill executive, and a longtime award...
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Season 2
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Episode 497
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26:02
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How to Best Turn Your Book into a Business-Building Machine - BM496
What if your book could become the single most powerful marketing tool for your business?This week's guest expert is Aurora Winter, MBA, award-winning author and founder of SamePagePublishing.com. Aurora explores how your b...
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Season 2
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Episode 496
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29:47
How to Attract Readers and Sell More Books With a High-Converting Website - BM495
Is your author website quietly sabotaging your book sales?This week’s episode tackles one of the biggest blind spots for authors: turning your website into a traffic magnet that actually sells books.Our guest exper...
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Season 2
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Episode 495
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29:57
From Book to Bank: How to Uncover Your Book's Hidden Wealth - BM494
What if your book could be more than just a one-time product—what if it could become a multi-stream income machine?This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has h...
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Season 2
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Episode 494
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29:34
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How to Go from Overlooked to In-Demand with Effective Publicity Strategies - BM493
Struggling to cut through the noise and get media attention for your book?This week, publicity powerhouse Leah Paulos—founder of Publicity School and Press Shop PR—unpacks what it really takes to get noticed. Wit...
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Season 2
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Episode 493
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32:23
How to Turn Your Book into a Scalable and Successful Speaking Business - BM492
You want to speak. You’ve got a message. But is your business ready to keep what the stage brings?In this episode, bestselling author and strategist Israel Duran shares why chasing visibility without structure is a costly...
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Season 2
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Episode 492
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31:47
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Laugh Lines: How to Turn Everyday Moments Into Story Gold - BM491
Think you’re not funny? Think again. This episode shows you how to add humor to your writing without sounding fake or forced. You’ll see how laughter creates stronger connections, makes stories unforgettable, and adds serious appeal ...
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Season 2
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Episode 491
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26:36
How to Train AI to Sound Like You to Supercharge Your Book Marketing - BM490
Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s a...
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Season 2
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Episode 490
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27:48
Book Marketing Mistakes Most Authors Make—And How to Avoid Them - BM489
Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works.You’ll get the inside track on...
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Season 2
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Episode 489
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27:13
AI Leverage: How to Repurpose Your Book into Strategic Marketing Assets - BM488
Think AI can’t sound like you? Think again.Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice.She breaks down how to save time, repurp...
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Season 2
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Episode 488
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32:24
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How to Legally Protect Your Book, Brand, and Author Business - BM487
What if the title you love, the story you’ve lived, or the brand you’re building could land you in legal trouble?This week, attorney and author Cheri Andrews reveals what most writers miss about protecting their books and businesses. Fro...
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Season 2
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Episode 487
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25:55
How to Build Author Websites That Attract Clients and Increase Book Sales - BM486
Is your website actually helping you sell books—or just taking up space online?This week’s guest, Sandra Beatty, turns websites into lead machines. She’s a conversion copywriter, strategist, and children’s author who helps authors...
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Season 2
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Episode 486
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31:31
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How to Know It’s Time to Hire: A Smarter Path for Growth-Minded Authors - BM485
Thinking about hiring help for your author business—but not sure where to start?If you're feeling stretched thin, stuck in the weeds, or simply unsure how to grow beyond “just you,” this episode is for you.Jamie Van Cuyk, CEO of G...
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Season 2
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Episode 485
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33:37
Proven Publicity Tactics: How to Land National Media and Sell More Books - BM484
Are you looking for national media attention to fuel your book sales?Mary O’Donohue, former post producer for The Oprah Winfrey Show and bestselling author, joins me to share how you can land major media spots—even without indus...
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Season 2
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Episode 484
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31:37
Publishing Was Step One. Now Comes the Hard Truth - BM483
Think publishing your book is enough? Think again.If your launch fizzled or your powerful message isn’t reaching readers, you're not the only one asking why.In this episode, Debby Kevin, Founder of Highlander Press and champion fo...
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Season 2
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Episode 483
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27:21
Why Most Book Launches Fail—And How to Relaunch for Real Results - BM482
Is your book launch leaving money on the table?What if your book launch could do more than get you on Amazon—it could bring you clients, visibility, and real revenue?This week, launch strategist and bestselling author Robbie Sa...
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Season 2
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Episode 482
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35:13
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Think Bigger: How to Reach More Readers with Strategic Book Marketing - BM481
Want real readers—and real results—for your book? If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you.This week, bestselling author and digital marketing pro <...
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Season 2
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Episode 481
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34:57
How to Best Sell Your Book: Strategies Beyond Social Media Buzz - BM480
Think social media is enough to sell your book? Think again.This week’s guest, Patricia Viscount, is here to shake things up. She’s a master storyteller, sharp-eyed brand strategist, and the queen of email that actually converts.<...
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Season 2
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Episode 480
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27:46
Book Title Mistakes Authors Make—and How to Avoid Them - BM479
Think your book title is brilliant? Think again. In this week’s episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books. After decades b...
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Season 2
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Episode 479
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32:04
How Nonfiction Authors Can Use YouTube to Sell More Books and Build Authority - BM478
You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand?This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Yo...
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Season 2
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Episode 478
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31:23
Authentic Book Marketing: How to Sell More Books Without Feeling Salesy - BM477
Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book?This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-...
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Season 2
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Episode 477
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26:48
Unlocking the Secrets: How to Boost Book Sales Through Strategic Sponsorships - BM476
Do you know how strategic sponsorships can boost your book sales and author platform?This week’s guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-...
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Season 2
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Episode 476
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31:37
How to Transform a Small Email List into Your Book’s Biggest Asset - BM475
Feeling like your small email list isn’t enough to move the needle? Think again.This week’s guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of sub...
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Season 2
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Episode 475
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34:37
LinkedIn Magic: How to Own Your Awesome and Amplify Your Book Sales - BM474
Are you ready to transform your LinkedIn presence and make your book promotion unforgettable?This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn.Mirand...
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Season 2
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Episode 474
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30:23
