HR & talent acquisition explained, for martech scaleups | with Alex Pusenjak of Fluent Commerce

Often, tech startups are founded by individuals with a background in software engineering. That’s great for creating a standout product, but soon enough, specialist expertise is required to flesh out other leadership functions.

Nowhere is this more important than HR, people and talent acquisition. The martech industry’s relatively high churn rates, international client bases, and occasional rapid growth stories, are all factors requiring an expert hand to steer the company’s team and culture towards ongoing success.

One such leader is Alex Pusenjak, VP for People & Culture at Fluent Commerce, an API-first order management system based in Sydney, Australia. During Alex’s time at the company, the team has increased from 70 to 170 people, with hires made across the US, Europe, Asia, and his home country.

Alex joined us on the Martalks podcast to share his experience as people leader of a rapidly scaling supply chain technology company. He explained the difficulties startups have in hiring across international borders, how to improve the effectiveness of hiring managers, and how the c-suite can facilitate their HR teams in attracting and retaining candidates.

You can listen to the podcast in full below, or read some key takeaways from the dicsussion here: https://bit.ly/3NNcZ6j.

Rosenstein Group: martech & ecommerce executive search

Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

Visit RosensteinGroup.com to find out more.