MarTalks- The #1 Ecommerce and MarTech application podcast
The Martalks Podcast is the leading source of the information and news from the Composable Commerce, MarTech and supply chain applications industries. Hosted by Darrell Rosenstein, the founder and managing partner of The Rosenstein Group. www.rosensteingroup.com https://www.linkedin.com/company/the-rosenstein-group
Episodes
32 episodes
MarTalks: How to Crack the B2B Marketplace (Without Losing Your Sanity)
How to Crack the B2B Marketplace (Without Losing Your Sanity)What happens when you mix a passion for B2B eCommerce, a knack for storytelling, and a borderline obsessive drive to educate an industry? You get Justin King, founder of the B...
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44:46
MarTalks: Viax
B2B e-commerce is messy, complex, and full of surprises. But what if there was a way to cut through the noise and actually move fast?In this episode, I sit down with Lorenzo Ramponi, Andrew Martin, and Brendan Gualdoni to t...
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52:28
MarTalks: Cracking the Code for those first deals: Enterprise Sales for Startups
In the latest *MarTalks* episode, I had the privilege of hosting three enterprise sales powerhouses—Brad Habansky, Chris Sterbenc, and Brian McGlynn—to discuss one of the most daunting challenges for startups: landing that first big deal. These...
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53:20
Martalks E-Commerce Innovation with Eli Finkelshteyn, Founder of Constructor
Martalks E-Commerce Innovation with Eli Finkelshteyn, Founder of Constructor**In the latest *MarTalks* podcast episode, I had the pleasure of sitting down with Eli Finkelshteyn, the founder of Constructor, to talk about how *real* innova...
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Season 2
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Episode 11
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54:25
MarTalks - Alex Hase and the Marketplace Magic with Mirakl
** Alex Hase and the Marketplace Magic with Mirakl**🎙️ *What happens when you mix entrepreneurial grit, a love for building teams, and a passion for eCommerce innovation? You get Alex Hase, CRO of Mirakl, and one of the most dynamic lead...
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Season 2
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Episode 10
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42:07
MarTalks Episode 30- Generative AI with Nat Pavic and Liesel Walsh
Nat Pavic from Salesforce Commerce and Liesel Walsh who led marketing teams at Boston, Proper, Party City, Petco and Restoration Hardware shared their extensive backgrounds in the industry and their evolving relationship with customer dat...
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Season 2
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Episode 9
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51:03
Mars x Valtech, on composable transformation, with Kyle Barz and Casper Rasmussen.
This episode of Martalks features Casper Rasmussen, global VP of Valtech and president of the MACH Alliance, and Kyle Barz, global head of technology for Mars. They discuss their collaboration, and how Valtech helped Mars to transform their eco...
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Season 2
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Episode 8
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40:35
Personalization for ecommerce with Anabel Maldonado, founder and CEO of PSYKHE AI
Today, early ecommerce personalization tools can limit the customer’s ability to shop the full depth and breadth of a catalog on a merchant’s website – leaving a lot of incremental revenue untapped.PSYKHE AI is a recommendation engine de...
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Season 2
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Episode 7
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36:27
Data orchestration in the composable stack – with Sana Remekie of Conscia
Data orchestration is a growing priority for enterprise brands, as they seek to gain greater visibility and control of data across connected systems.Leading the charge in this space is Sana Remekie, co-founder of Conscia, a composable d...
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Season 2
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Episode 6
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52:54
Composable PIM drives ecommerce innovation, w/ Pimberly’s Martin Balaam
Product information management (PIM) has been one of the most dynamic martech categories in recent years. This is thanks to the sheer range of things that can be optimized by getting a better handle on product data: from merchandising, to searc...
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Season 2
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Episode 5
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39:12
The composable transformation journey, with 3 retail technology leaders
One of the striking trends of the composable era has actually played out on the customer side.As deployments to full-stack composable commerce have become faster, brands have invested more heavily in the talent needed to lead digital ef...
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Season 2
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Episode 4
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42:09
Building marketing consent into ecommerce journeys, with One Creation’s Zohar Hod
Forward-thinking brands have long known that customer consent is a crucial component in effective marketing. This has come into greater focus recently with stricter regulation around the proper use of customer data, and the long expected dea...
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Season 2
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Episode 3
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43:08
Building trust in ecommerce analytics, with Littledata’s Edward Upton
For all the analytics tools in the modern ecommerce stack, retailers often still experience discrepancies between the analytics data, and actual revenue figures in the ecommerce platform.Ultimately, this restricts marketing, since a lack...
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Season 2
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Episode 2
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36:22
An integrator’s view on composable innovation, with Orium’s Jason Cottrell
With the dramatic rise in the popularity and adoption of MACH technologies across ecommerce and Martech, the question of how to innovate, or follow the trodden path, is of tremendous importance to vendors and merchants alike these days.O...
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Season 2
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Episode 1
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41:38
Enhancing ecommerce conversion through composable checkout
The area of API-first ecommerce has seen relentless optimization of the customer experience. Decreasing page load speeds, personalized shopping, and the ability to adopt other new features more quickly can all contribute to happier shoppers, an...
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37:02
Composable CDP enables data activation for marketers
Businesses’ inability to use their marketing data effectively is a widely-understood problem – but understood no better, perhaps, than by Brian Kotlyar.A career marketer, Brian first rose to the rank of VP at Dachis Group in 2010. Since ...
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39:24
Revops SaaS: connecting the sales stack
Evan Liang is the founder and CEO of LeanData, an industry leader in account-to-lead data matching.He describes the company as “revops’ best friend,” and explains how it allows sales and marketing teams to optimize sales processes by tu...
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35:17
Scaling your startup during an investment slowdown
Reading the mainstream business press, you might think that tech companies are going begging in their pursuit of investment capital. But when you work in martech, there’s another story.There has undoubtedly been a slowdown in startup inv...
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20:18
MACH for enterprise: integrating tech, business & culture
In the exciting world of startups and scaleups, it’s important to remember that some of the biggest implementers of MACH solutions are actually long-established, enterprise system integrators. With expertise and client relationships...
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43:47
Enhancing inventory optimization with composable analytics
A composable inventory optimization tool, Invent Analytics is designed to eliminate the guesswork and introduce greater profitability to brands’ demand chains.Founder Gurhan Kok joined us on The Martalks Podcast to discuss how his techn...
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Episode 13
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39:15
HR & talent acquisition explained, for martech scaleups | with Alex Pusenjak of Fluent Commerce
Often, tech startups are founded by individuals with a background in software engineering. That’s great for creating a standout product, but soon enough, specialist expertise is required to flesh out other leadership functions.Nowhere is...
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38:05
How ecommerce consultants help to enable digital transformation
Most brand-side professionals know what they want to achieve from digital transformation – but are not necessarily clear on which technologies will get them there, or the implications of individual choices they make along the way.This ha...
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Season 1
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Episode 11
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40:20
Lessons in API-first product strategy, for solution vendors
As API-first commerce solutions continue to proliferate, vendors will increasingly need to look for product strategies that differentiate themselves from their competitors.Gordon Cooke, the co-founder and CTO of the platform UpStart Comm...
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Season 1
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Episode 10
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34:34
Content infrastructure explained, by a composable DXP vendor
As chief digital officers look to invest in their customer journey, there is significant debate over the optimal technical architecture for content management and delivery.Deane Barker, Global Head of Content Management at data experienc...
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Season 1
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Episode 9
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35:10
Positioning automation & AI for the composable era
After years of commentary on the possibilities of AI-powered automation, we are finally starting to see applications that are genuinely useful and applicable to businesses.This is particularly thanks to the rise of composable commerce ar...
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Season 1
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Episode 8
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27:28