Composable CDP enables data activation for marketers

Businesses’ inability to use their marketing data effectively is a widely-understood problem – but understood no better, perhaps, than by Brian Kotlyar.

A career marketer, Brian first rose to the rank of VP at Dachis Group in 2010. Since then, he’s made a career of driving growth for startups which solve customer data challenges – most recently at composable CDP vendor Hightouch.

Hightouch is one of a wave of data startups now helping brands extract the value from more complex martech stacks. With more systems and touchpoints, come more possibilities for data-led marketing – but with a greater challenge in turning those possibilities into profitable business initiatives.

In this podcast, Brian and I discuss:

• the data challenge facing modern marketers, where time and resources are wasted on technology briefs, often simply in order to assemble and maintain usable audiences for campaigning
• the role of the composable CDP in addressing this problem, specifically in enabling brands to optimise use of their existing data resources
• the value of human capital for startups, based on Brian’s extensive experience of recruiting teams as a leader in martech.

You can read a summary article on the Rosenstein Group website, here: https://bit.ly/3tUsmDz

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Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

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