An integrator’s view on composable innovation, with Orium’s Jason Cottrell

With the dramatic rise in the popularity and adoption of MACH technologies across ecommerce and Martech, the question of how to innovate, or follow the trodden path, is of tremendous importance to vendors and merchants alike these days.

On the one hand, an increasingly competitive market for martech solutions has seen the rise of a lot of groundbreaking solutions. On the other, retailers and ISVs (and, indeed, their investors) need to achieve certainty wherever possible by relying on tried and tested approaches. Add to this that the composable space is best viewed as “compostable” where best of breed solutions will be able to be ever more quickly and easily integrated into tech stacks replacing legacy solutions.  Therefore it is imperative that solutions creators pursue dual development path first of product innovation and second of product integration are pursued with equal vigour to insure long term success and relevance for customers. 

Leading composable agencies like Orium play a key role here in developing the accelerators to drive those integrations and adoptions to success reliably and quickly. 

Few have a keener perspective on such questions than Jason Cottrell, Orium's founder, one of the leading ecommerce integrators, and one of the most trusted and leading voices of the composable solutions movement.

In our first Martalks episode of season 2, Jason shared his experience that dates back to Orium’s first incarnation as Myplanet. Covering 15 years of ecommerce history, this conversation tracks: 

• the evolution of composability, through the earliest experiments with headless systems, 
• the explosion in modern, API-first solutions
• the changing relevance and role of legacy vendors in the market.

You can listen to the podcast in full, and read a summary article, on our website: https://bit.ly/3OTSupS

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