Building marketing consent into ecommerce journeys, with One Creation’s Zohar Hod

Forward-thinking brands have long known that customer consent is a crucial component in effective marketing. This has come into greater focus recently with stricter regulation around the proper use of customer data, and the long expected death of third-party cookies finally coming to pass. 

But how do you actually secure that consent, at scale, without becoming intrusive? Zohar Hod, a serial entrepreneur with experience in fintech, has crossed over to the martech world to answer that question. 

His latest venture, One Creation, is a low-code customer preference solution. By seamlessly integrating into any part of the digital consumer journey, their solution can confirm or acquire new data, enrich existing customer profiles, and allow for personalisation that doesn’t veer from the attentive into ‘the creepy’ (in Zohar’s words). 

In the latest edition of Martalks, I talk to Zohar about the importance of zero-party data, about how One Creation integrates with other solutions in the modern composable marketing stack, and his key learnings from founding five startups over the course of his fascinating career. 

You can listen to the podcast in full, or read a transcript of the key moments here: https://bit.ly/4aZWNIy.

Rosenstein Group: martech & ecommerce executive search

Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

Visit RosensteinGroup.com to find out more.