MarTalks- The #1 Ecommerce and MarTech application podcast
The Martalks Podcast is the leading source of the information and news from the Composable Commerce, MarTech and supply chain applications industries. Hosted by Darrell Rosenstein, the founder and managing partner of The Rosenstein Group. www.rosensteingroup.com https://www.linkedin.com/company/the-rosenstein-group
MarTalks- The #1 Ecommerce and MarTech application podcast
Personalization for ecommerce with Anabel Maldonado, founder and CEO of PSYKHE AI
Today, early ecommerce personalization tools can limit the customer’s ability to shop the full depth and breadth of a catalog on a merchant’s website – leaving a lot of incremental revenue untapped.
PSYKHE AI is a recommendation engine designed to solve this exact problem. Alongside standard personalization functionality, it also personalizes ecommerce site grids, based on a wide range of data, including the customer’s psychographic traits. It works in real time, reranking the selection every 10 seconds with each user interaction.
In our latest episode of Martalks, PSYKHE founder Anabel Maldonado describes how PSYKHE aims to make more human-like recommendations based on a wide range of data, and knowledge of the user’s personality – rather than simply showing visually similar items.
Read more about our conversation here.
Rosenstein Group: martech & ecommerce executive search
Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.
Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.
Visit RosensteinGroup.com to find out more.