MarTalks Episode 30- Generative AI with Nat Pavic and Liesel Walsh

Nat Pavic from Salesforce Commerce and Liesel Walsh who led marketing teams at  Boston, Proper, Party City, Petco and Restoration Hardware shared their extensive backgrounds in the industry and their evolving relationship with customer data as new technologies have come online to address and service their customers. The emergence of digital twin technology, which modernizes product management by providing dynamic data aggregation, thereby enhancing the understanding of product lifecycles and customer experiences was explored.

We discussed the role of generative AI in e-commerce and its ability to save labor and create new opportunities. Generative AI can generate product images and improve presentation based on a customer’s browsing behavior, while also crafting product descriptions that align with customer search terms making them both easier to publish and be located by shoppers. Gen Ai further aims to improve shopping experience by bridging the gap between brand language and customer understanding. 

We then turned to sustainability, and the practical impact of recommerce. luxury brands have been the first real beneficiaries of recommerce with popular sites The Real Real and Poshmark paving the way. Recommerce can also help brands increase profitability and inventory management, engage customers and enhance brand storytelling through those long tail relationships.

Challenges remain in authenticating low-value items, vs. luxury brands.  The potential for brands to utilize NFTs, to enhance customer engagement, upsell, service and repair are unprecedented and available today.  Gen AI will take those legacy brand recommerce customers engaged through the creation of ever more personalized customer experiences in a market with increasing product scarcity.

Our moonshot of the segment was the discussion of how retailers and brands could adopt a green score to inform consumers about product recyclability and carbon footprints. Consumers have shown that they willing to pay a premium for quality sustainable products, and that will help retailers maintain their margins with those offerings. 

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Rosenstein Group: martech & ecommerce executive search

Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

Visit RosensteinGroup.com to find out more.