MarTalks: Viax

B2B e-commerce is messy, complex, and full of surprises. But what if there was a way to cut through the noise and actually move fast?

In this episode, I sit down with Lorenzo Ramponi, Andrew Martin, and Brendan Gualdoni to talk about:

✅ Why legacy e-commerce systems are a nightmare – and how composable commerce actually makes life easier
✅ How Brendan transformed Wiley’s entire e-commerce stack—without a complete rip-and-replace
✅ Why pricing, subscriptions & CPQ shouldn’t be a separate system—seriously, why is this still a thing?
✅ How VIAX became the secret weapon for digital transformation (hint: it’s more than just headless APIs)
✅ What big-name platforms like Salesforce Commerce don’t do well—and why VIAX fills the gap

💡 Takeaway: The fastest way to win in B2B e-commerce? Break down silos, move fast, and stop waiting for outdated tech to catch up.

🎧 Listen now!

🔹 Are you stuck with a legacy platform that’s slowing you down? Let’s talk! ⬇️

#MarTalks #ComposableCommerce #B2BEcommerce #DigitalTransformation #EnterpriseTech

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