Demandware’s Partnership Legend Tom Griffin Reveals How to Build Real Leverage – Not Logo Soup

Tom Griffin – the man who ran global sales & partnerships at Demandware through its $3B exit and now President at Passport – pulls back the curtain on:

• Why Demandware’s partner ecosystem became legendary (and how to copy it)
• The 4 types of partnerships most founders confuse – and which ones actually drive revenue
• The expensive mistakes he’s made (and seen) building go-to-market from zero
• How to de-risk global supply chains in the middle of tariff chaos
• Where AI and agentic commerce are hitting cross-border logistics first
• Building a truly global culture when your company is multinational from day one
• Bonus: untold stories from the 2025 Demandware reunion

If you’re a founder, CRO, head of alliances, or trying to scale internationally in 2026, this episode is pure rocket fuel.

Listen now and steal the playbook that turned a commerce platform into a billion-dollar outcome… twice.

#eCommerce #Partnerships #GoToMarket #GlobalTrade #Demandware #Startups

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Rosenstein Group is the only martech-specialist exectutive search firm. For over 20 years, we've been matching leadership talent in sales, marketing and customer success to pioneering startups in ecommerce, supply chain and sales enablement, and for digital agencies.

Our experience with recruiting e-commerce technology leaders for companies like SAP Hybris and Demandware has established us as an authoritative and trusted liaison for startups seeking their first sales leader, and scale-ups on their way to IPO.

Visit RosensteinGroup.com to find out more.