Demand the Standard: Kelly Goetsch on Why Composability + ONX Just Killed $1M Integration Bills

Kelly Goetsch (founder of MACH Alliance, ex-ATG, President at Pipe17) just detonated the biggest news in commerce ops this decade:

• He quietly rallied ~62 vendors (every major OMS, WMS, 3PL, ERP) to launch the Order Network Exchange (ONX) – a single, MCP-powered standard that connects ANY selling channel to ANY back-office with zero custom code
• Result? Brands can now rip $500K–$1M in integration cost out of every new commerce project
• Why composability is an absolute prerequisite for AI (and why “AI projects” are mostly nonsense)
• The brutally simple way to start composable: expose one internal service as an API and build muscle
• Reality check on SaaS funding in the AI era (top-quartile still gets money, everything else is toast)
• Why Shopify isn’t even in the B2B conversation and what real enterprise stacks actually need
• The future of agentic commerce and why MCP is the only bridge that lets ChatGPT-style agents touch your orders

If you’re a CDO, CTO, or eCommerce leader, this is the one episode that will save you millions in 2026.

Demand the standard → commerceopsfoundation.org

#ComposableCommerce #MCP #OrderNetworkExchange #AI #eCommerce #DemandTheStandard #MACH #MarTalks

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