Virtual GM - A Hotel Management Podcast
Welcome to Virtual GM, the ultimate podcast for anyone looking to elevate their game in the modern hospitality industry! Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or just someone trying to navigate the ever-changing landscape of the hospitality world, this podcast is for you! Each episode is packed with valuable insights, expert advice, and real-life stories from industry leaders and innovators. We'll cover everything from how to effectively market your property and increase bookings, to how to provide top-notch customer service and stand out in a crowded market. But it's not all business - we'll also be having a lot of fun along the way. Expect witty banter, relatable anecdotes, and plenty of laughs as we take a fresh and entertaining approach to discussing the hospitality industry. Produced and distributed by Vibrant Management - a company dedicated to helping hoteliers and vacation rental managers thrive in the modern world - Virtual GM is your go-to source for all things hospitality. So, join us, and let's elevate your game! and visit us on our website: www.thevibrantteam.com
Virtual GM - A Hotel Management Podcast
Season 3, Episode 13: The Top 5 Digital Must-Haves to Maximize Your Property’s Success
In this episode, Cody breaks down the Top 5 Digital Must-Haves every hotel, resort, and boutique property needs to thrive in today’s hospitality landscape. Whether you’re a small independent inn or managing multiple properties, these digital essentials will help you drive bookings, boost visibility, and stay ahead of the competition.
From building a high-converting website to mastering your review strategy and leveraging paid ads, Cody shares real, actionable steps you can implement today to strengthen your digital presence and grow revenue.
💻 The 5 Digital Must-Haves
- Website – Your digital front door. Why design, UX, and speed matter more than ever.
- Reviews – How to turn guest feedback into your most powerful marketing asset.
- Organic Social – Building brand loyalty through authentic storytelling.
- Google Ads – Capturing intent-driven travelers right when they’re ready to book.
- Meta Ads – Extending your reach and retargeting guests with precision.
🧭 Key Takeaways
- The difference between digital presence and digital performance
- How to prioritize your marketing budget across platforms
- Mistakes hoteliers make when running ads (and how to fix them)
- Tools to track success and measure ROI
- How to create a cohesive brand message across all channels
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@thevibrantteam
@virtualgmpodcast
Checkout our website -
www.thevibrantteam.com