Virtual GM - A Hotel Management Podcast
Welcome to Virtual GM, the ultimate podcast for anyone looking to elevate their game in the modern hospitality industry! Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or just someone trying to navigate the ever-changing landscape of the hospitality world, this podcast is for you! Each episode is packed with valuable insights, expert advice, and real-life stories from industry leaders and innovators. We'll cover everything from how to effectively market your property and increase bookings, to how to provide top-notch customer service and stand out in a crowded market. But it's not all business - we'll also be having a lot of fun along the way. Expect witty banter, relatable anecdotes, and plenty of laughs as we take a fresh and entertaining approach to discussing the hospitality industry. Produced and distributed by Vibrant Management - a company dedicated to helping hoteliers and vacation rental managers thrive in the modern world - Virtual GM is your go-to source for all things hospitality. So, join us, and let's elevate your game! and visit us on our website: www.thevibrantteam.com
Virtual GM - A Hotel Management Podcast
🎧 Episode 19: Story-Driven Hospitality Branding
In this episode, Cody & Meagan dive into the powerful role storytelling plays in hospitality branding. A great story can turn a stay into an experience—and create lasting emotional connections with your guests.
They break down how to craft a compelling brand story that truly resonates and builds loyalty.
🔹 Segment 1: Why Story Matters
Why do stories stick? Cody & Meagan explain how stories shape guest expectations, create emotional bonds, and differentiate your property in a crowded market.
🔹 Segment 2: What Makes a Brand Story Work
Not all stories are created equal. They cover the key elements that make a story authentic, memorable, and relevant to your target guests.
🔹 Segment 3: Examples from Real Properties
Cody & Meagan highlight inspiring examples, including the Adobe Desert Motel, a standout in storytelling-driven branding. Check them out:
- Website: adobedesertmotel.com
- Instagram: @adobedesert
🔹 Segment 4: How to Build Story Into Touchpoints
From website copy to guest interactions, Cody & Meagan share practical tips on weaving your brand story consistently across every guest touchpoint.
Whether you’re launching a new property or refreshing an existing brand, this episode will help you craft a story that sticks.
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@thevibrantteam
@virtualgmpodcast
Checkout our website -
www.thevibrantteam.com