🎧 Episode 20: The Hidden Power of Asset Management — Featuring Walter Peseski of Garfield Public/Private Artwork

Virtual GM - A Hotel Management Podcast

Welcome to Virtual GM, the ultimate podcast for anyone looking to elevate their game in the modern hospitality industry! Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or just someone trying to navigate the ever-changing landscape of the hospitality world, this podcast is for you! Each episode is packed with valuable insights, expert advice, and real-life stories from industry leaders and innovators. We'll cover everything from how to effectively market your property and increase bookings, to how to provide top-notch customer service and stand out in a crowded market. But it's not all business - we'll also be having a lot of fun along the way. Expect witty banter, relatable anecdotes, and plenty of laughs as we take a fresh and entertaining approach to discussing the hospitality industry. Produced and distributed by Vibrant Management - a company dedicated to helping hoteliers and vacation rental managers thrive in the modern world - Virtual GM is your go-to source for all things hospitality. So, join us, and let's elevate your game! and visit us on our website: www.thevibrantteam.com

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Virtual GM - A Hotel Management Podcast

🎧 Episode 20: The Hidden Power of Asset Management — Featuring Walter Peseski of Garfield Public/Private

December 18, 2025 • Vibrant Management • Season 3 • Episode 20

In this episode, Cody sits down with special guest Walter Peseski
(LinkedIn: https://www.linkedin.com/in/walter-peseski/), Senior Vice President of Asset Management at Garfield Public/Private—one of the most respected firms in the development and public/private partnership space.

With more than 30 million square feet developed, over $11 billion in financing structured, and $2 billion in successful public/private projects, Garfield brings unmatched expertise to how hospitality assets are managed, financed, and optimized.

Walter, a 20-year hospitality veteran with leadership experience at Disney, Hilton, and Wyndham, offers a rare and insightful look into how hotels truly operate behind the scenes—and what owners don’t know they should be asking.

🔹 Segment 1: Why Third-Party Asset Management Matters
Walter explains why most owners aren’t hoteliers—and how a strategic asset manager protects the owner's interests, ensures operational transparency, and asks the hard questions management companies often overlook.

🔹 Segment 2: How Public/Private Partnerships Shape Hospitality
From urban redevelopment to tourism infrastructure, Walter breaks down how these partnerships work, why they matter, and how they’re shaping the next generation of hotel projects.

🔹 Segment 3: Balancing Revenue Growth with Expense Control
A favorite topic: why brands and management companies are often incentivized only around revenue—and how that can hurt profitability. Walter shares how to keep both sides aligned and protect NOI.

🔹 Bonus: Walter’s Top 3 Hilton Properties
To wrap up, Cody asks Walter to share his three favorite Hilton properties to visit for vacation—perfect inspiration for your next trip.

This conversation is packed with insights for hotel owners, general managers, developers, and anyone wanting a deeper understanding of how great hotels stay great.

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